IS YOUR BRAND WORKING FOR YOU?

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STRATEGY Led Design & Development.

Effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organisations.

We Craft and Protect brands that Persuade.

Strengthen your brand.

 

Development of branding and marketing solutions helping B2C, B2B and SaaS companies grow, launch products and build enduring relationships with their communities through strategy, design and consultations.

Great brands are built with great intentionality. It takes continuous, conscious effort to develop a brand that communicates the desired meaning and emotions that ultimately captivate an audience. Our goal is to accurately capture who you are, what your story is, how to tell your story so that it resonates with your audience.

Solutions

Strategy Led Design & Development for Fast Moving Companies.

As design strategists, we bridge the gap between strategy conceived and strategy executed. We align the goals of your organisation to the needs of your customers — creating exceptional brand experiences.

NEXT-GEN BRANDING
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Innovation and culturally relevant work

Crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. This is done across multiple touchpoints to help organisations achieve their goals.

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Clients Reviews.

Don’t just take my word for it—here’s what some of my clients have to say:

Wassp Marketing Solutions
★★★★★
Lucidity doesn’t do ‘off-the-shelf’ — and that’s exactly why we keep coming back. We wholeheartedly endorse Lucidity for anyone who wants to do things differently when it...
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Wassp Marketing Solutions
★★★★★
Lucidity doesn’t do ‘off-the-shelf’ — and that’s exactly why we keep coming back. We wholeheartedly endorse Lucidity for anyone who wants to do things differently when it comes to design. Across a range of projects, Richard has consistently brought both analytical thinking and creative vision to the table — and always takes the time to truly understand the business he’s working with. Lucidity is not your plug-and-play design solution — it’s a collaborative partnership rooted in quality, strategy, and purpose. Beyond design, Richard brings technical expertise that’s saved us time, money, and stress more times than we can count. Whether solving complex backend issues, offering platform advice, or just being our go-to for “can you make this work?” support — he delivers with clarity and calm every single time. The results are always clean, eye-catching, and intentional — paired with a work ethic and attitude that make collaboration easy. In fact, we were so impressed, we even tried to convince Richard to join us long-term with an offer of shares — that’s how much we believe in the value he brings. For now, we’re just grateful to keep collaborating with him. He’s a rare creative who gets both sides of the brief, and we’re proud to keep building smart, scalable brands with him as a key part of our team.
Wassp Marketing Solutions
Ricardo Giacovazzi
Wassp Marketing Solutions
Ideology Agency
★★★★★
Lucidity turned out to be the best decision we made — from branding to website to pitch deck, they delivered with clarity, speed, and serious...
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Ideology Agency
★★★★★
Lucidity turned out to be the best decision we made — from branding to website to pitch deck, they delivered with clarity, speed, and serious talent. Lucidity is a great all-round web and graphic design company I’d happily recommend to anyone. They turned out to be the perfect choice to develop our full visual identity — from logo design and a brand manual to our company presentation deck and website. They showed deep understanding of our marketing communications agency and picked up on every nuance of how our brand needed to look, feel, and communicate. And they didn’t just get it — they nailed it. Everything was delivered on time, on budget, and to an incredibly high standard. Richard is a true professional and a pleasure to work with. His ability to produce such quality results under pressure is rare, and exactly why Lucidity remains one of the best creative partners out there.
Ideology Agency
Marc Cousins
Ideology Agency
Ekala
★★★★★
A large-scale rebrand with a lot of moving parts — and Lucidity delivered a final product that exceeded all expectations. We brought Lucidity on board for a...
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Ekala Guest Farm and Eco Tours
★★★★★
A large-scale rebrand with a lot of moving parts — and Lucidity delivered a final product that exceeded all expectations. We brought Lucidity on board for a major rebrand, which involved streamlining a lot of functionality and content — all while keeping the website design clean, fresh, and modern. From day one, Richard impressed us with his commitment, depth of research, and clear understanding of our requirements. His process combined professionalism and creative flair with excellent communication. He worked closely with our team, always responding constructively and interpreting our feedback with insight and skill. The final result exceeded every expectation. Thanks to Lucidity’s attention to detail and understanding of our industry, we achieved an outcome we’re truly proud to share with the world.
Ekala
Janet Davis
Ekala Guest Farm and Eco Tours
Pointon
★★★★★
Unmatched attention to detail — and what I thought was a complex, difficult project, he handled with grace and turned into pure magic. With an...
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Pointon
★★★★★
Unmatched attention to detail — and what I thought was a complex, difficult project, he handled with grace and turned into pure magic. With an impressive wealth of design knowledge and a deep sense of professionalism, Richard brought clarity and creativity to every part of my website and logo project. From the start, the process was seamless and genuinely enjoyable — I always felt like my project had his full focus. He answered every question with patience and went beyond expectations, offering advice and sharing helpful resources that supported the entire launch. What I thought would be overwhelming, he made effortless. The final result? Absolute magic.
Pointon
Victor L. Siyaya
Pointon
Dutwaa
★★★★★
Richard has an uncanny ability to extrapolate entire brand ecosystems from the tiniest scraps of a brief — and make them feel intentional, polished, and perfectly...
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Dutwaa
★★★★★
Richard has an uncanny ability to extrapolate entire brand ecosystems from the tiniest scraps of a brief — and make them feel intentional, polished, and perfectly on-brand. We’ve partnered with Richard across multiple projects — from small client sites to full-scale brand launches — and he delivers every single time. Working with him behind the scenes is seamless. He just gets it — the pace, the standards, the pressure — and still manages to produce design work that elevates the brand and nails the strategy. Even with minimal direction, he brings projects to life with clarity, creativity, and real thought. Every project looks sexy, works beautifully, and lands exactly how it needs to for the client. He’s more than a contractor — he’s an extension of our team.
Dutwaa
Ryan Du Toit
Dutwaa
Stealth Talent Solutions
★★★★★
Working with Richard has been an absolute game-changer for us. We’ve worked with other designers and developers in the past, but none have brought the same...
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Stealth Talent Solutions
★★★★★
Working with Richard has been an absolute game-changer for us. We’ve worked with other designers and developers in the past, but none have brought the same level of openness, flexibility, and real-time collaboration that Richard does. He’s not just talented — he’s tuned in. From the first call to final delivery, he’s responsive, thoughtful, and genuinely invested in our success. Every bit of feedback was met with care, clarity, and action — and the amount of effort he puts in behind the scenes never goes unnoticed. It’s rare to find someone who can balance creative excellence with technical precision while still being that easy to work with. We’ll absolutely be sending more projects his way — he’s been outstanding.
Stealth Talent Solutions
Bryan Verduzco
Stealth Talent Solutions
Hyper Paint (Pty) Ltd
★★★★★
High-stakes projects, complex sites, tight timelines — Richard not only delivered, he elevated everything he touched. I’ve had the pleasure of working with Richard...
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Hyper Paint (Pty) Ltd
★★★★★
High-stakes projects, complex sites, tight timelines — Richard not only delivered, he elevated everything he touched. I’ve had the pleasure of working with Richard on several fast-paced, high-stakes projects — and I can confidently say his expertise has elevated every single one of them. From building our Paint Prime website from scratch to managing and maintaining both of our ecommerce platforms, he’s consistently delivered exceptional work. His attention to detail, deep understanding of web functionality, and commitment to top-tier performance made a huge impact. What truly sets him apart is his ability to translate complex, technical challenges into simple, clear explanations — a skill that kept our entire team informed and confident every step of the way. He’s reliable, strategic, transparent, and always willing to go the extra mile. I wouldn’t hesitate to recommend him.
Hyper Paint (Pty) Ltd
Charlene Kalil
Hyper Paint (Pty) Ltd
Vincent Helm
★★★★★
We’d worked together before — so when it came time to build my brand, there was no question who I’d trust with it. I’ve known Richard...
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Focal Image
★★★★★
We’d worked together before — so when it came time to build my brand, there was no question who I’d trust with it. I’ve known Richard for many years, and when it came time to develop the Focal Image brand and website, there was no question about who I wanted to work with. He brought clarity, creativity, and technical expertise to every stage of the process — from refining our brand identity to building a clean, impactful site that reflects who we are and what we do. The result was more than just a “nice website” — it became a true representation of our brand values and a major leap forward in how we present ourselves to clients and collaborators. Richard’s ability to blend thoughtful design with strategic execution is what makes him stand out — and why I continue to recommend him without hesitation.
Vincent Helm
Vincent Helm
Focal Image
Minnesota House Treatment Centre
★★★★★
Lucidity didn’t just satisfy our needs — they amazed us, and transformed the quality of clientele we attract. On behalf of Minnesota House Treatment Centre,...
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Minnesota House Treatment Centre
★★★★★
Lucidity didn’t just satisfy our needs — they amazed us, and transformed the quality of clientele we attract. On behalf of Minnesota House Treatment Centre, I want to sincerely thank Richard for his dedication, enthusiasm, and passion for delivering work that goes far beyond expectations. Lucidity’s work on our rebranding, website development, and social media management campaign has given us a completely new, sophisticated, and professional public image. As a result, we’ve been able to attract a higher caliber of clientele — something we could only dream of before. We couldn’t be happier with the transformation.
Minnesota House Treatment Centre
Marcel Plodzien
Minnesota House Treatment Centre
Risetek Global
★★★★★
Design, development, and strategy — he doesn’t just do it all, he does it better than anyone I’ve worked with in 10+ years. Richard’s...
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Risetek Global
★★★★★
Design, development, and strategy — he doesn’t just do it all, he does it better than anyone I’ve worked with in 10+ years. Richard’s ability to merge design, technical development, and strategic thinking is unmatched. His attention to detail is only rivaled by his foresight — anticipating challenges and opportunities before they arise. In over a decade of working with creative professionals, I’ve never found a partner as skilled, proactive, and genuinely client-focused. Lucidity doesn’t just meet expectations — it delivers lasting impact. If you get the opportunity to work with him, take it.
Risetek Global
Sallie Keys
Risetek Global
Constitution Hill
★★★★★
Festival launches, mobile-first sites, record-breaking timelines — Richard consistently delivers way beyond what’s expected. Richard has been an integral part of our work at Constitution...
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Constitution Hill
★★★★★
Festival launches, mobile-first sites, record-breaking timelines — Richard consistently delivers way beyond what’s expected. Richard has been an integral part of our work at Constitution Hill since 2021, consistently bringing professionalism, creative excellence, and strategic insight to every project. From the Basha Uhuru Freedom Festival to the Human Rights Festival, his contributions year after year have been exceptional. He creates visually aligned, mobile-ready websites that match each year’s unique creative direction — and he’s pulled off entire launches in record time. His work has helped us consistently engage the public and media — and, more than once, contributed to sold-out events. He’s more than a designer or developer — he’s a trusted collaborator who understands the urgency, complexity, and cultural importance of the work. We’re proud to call him a partner, and grateful for his responsiveness, attention to detail, and unwavering dedication.
Constitution Hill
Janine Muthusamy
Constitution Hill
Svara Castings
★★★★★
Richard went the extra mile to ensure our brand was right — even advising on metal casting applications. That’s the kind of care you don’t forget....
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Svara Castings
★★★★★
Richard went the extra mile to ensure our brand was right — even advising on metal casting applications. That’s the kind of care you don’t forget. Richard is a pleasure to work with — courteous, reliable, a great communicator, and incredibly patient with questions. He always goes the extra mile to ensure quality work and service, and through Lucidity, he delivered a logo and brand identity that clearly represents who we are and what we do. One moment that really stood out? Richard went out of his way to kindly advise me on how best to integrate our logo into the metal casting process. That kind of thoughtfulness and attention to detail makes all the difference. Even now, with the first phase complete, I still feel supported. Richard genuinely cares about his clients, and it shows in every interaction. We’re proud of what we’ve built together — and excited for what comes next.
Svara Castings
Unisha Pillay
Svara Castings
Quinton Douman
★★★★★
Richard immediately understood what we wanted — and translated it into a website that said everything we couldn't find the words for. We tasked Richard and Lucidity...
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Quinton Douman
★★★★★
Richard immediately understood what we wanted — and translated it into a website that said everything we couldn't find the words for. We tasked Richard and Lucidity with creating a website that was both warm and modern — not an easy combination. He absolutely nailed it. The process was simple, seamless, and efficient, with professional options and sound advice offered every step of the way. Richard’s natural creativity and skill meant he worked quickly, presented strong solutions, and captured exactly the feeling we wanted to share with our audience. We couldn’t have said it better ourselves — and thanks to Richard, now we don’t have to.
Quinton Douman
Kerry-Leigh Court
Quinton Douman
Aspire BCG
★★★★★
Seeing the before and after, our whole team lit up — for the first time, our outward brand finally reflects the heart and quality behind our...
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Aspire BCG
★★★★★
Seeing the before and after, our whole team lit up — for the first time, our outward brand finally reflects the heart and quality behind our work. Thank you for being just all around brilliant! The Aspire team is SO excited about this project now — especially after seeing the transformation from where we started to where we’ve landed. I’ve gotten message after message from the team, full of exclamation points, fired up about how this brand finally gives us the voice, identity, and presence we’ve been working toward. It’s more than just visuals — it’s helped us define who we are, who we’re becoming, and how we want to show up. Now, our outward face finally reflects the inner work, the quality, and the impact we’re here to make.
Aspire BCG
Bianca A. Penaloza
Aspire BCG
The Valley School
★★★★★
Richard immediately understood what we needed — and delivered a logo, website, and full suite of print materials that captured our school perfectly. He’s a...
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The Valley Pre Primary School
★★★★★
Richard immediately understood what we needed — and delivered a logo, website, and full suite of print materials that captured our school perfectly. He’s a pleasure to work with, a true professional, and we’ve been absolutely delighted with what Lucidity produced — especially in such a short amount of time. From brand identity to the website and everything in between, the results were exactly what we’d hoped for (and then some). Lucidity is an excellent choice for anyone needing thoughtful, high-quality creative work.
The Valley School
Rosemarie Rogerson
The Valley Pre Primary School

Client Experience

Collaborating with a wide array of clients spanning different industries, including both budding startups and well-established corporations.
The image displays the logo for Downtown Music Publishing. “DOWNTOWN” is written in large, stylized capital letters. Below it, in smaller uppercase letters, is the phrase “MUSIC PUBLISHING SERVICES.” The text is dark blue on a transparent background.
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Client Testimonials

STRATEGY

  • Strategy
  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns
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BRANDING

  • Brand Development & Rebranding
  • Logo Design
  • Brand Style Guides
  • Messaging
  • Collateral, Print & Packaging
  • Wayfinding & Signage
  • Environmental Design
  • Iconography
  • Graphic Design
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DIGITAL

  • Website Design & Development
  • UX Design
  • UI Design
  • Information Architecture
  • Wireframing
  • Prototypes
  • Custom Content Management Systems
  • Web Applications
  • eCommerce
  • Wordpress Care Plans
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CONTENT

  • Script Development
  • Copywriting
  • Storyboarding
  • Illustration
  • Animation
  • Motion Graphics
  • Post Production & VFX
  • Digital Marketing
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Marketing Insights.

Expert perspectives to inspire and inform, helping you make smarter, impactful decisions.

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