I boost business numbers by solving the right problems.

Multidisciplinary Freelance Creative

Brand Strategy & Development, Logo Design, Website Design & Development, Graphic Design and more…

Helping businesses grow, launch products and build enduring relationships with their communities through Brand Strategy, Design and Consultations.

Great brands are built with great intentionality. It takes continuous, conscious effort to develop a brand that communicates the desired meaning and emotions that ultimately captivate an audience. Our goal is to accurately capture who you are, what your story is, how to tell your story so that it resonates with your audience.

Strategy Led Design for Fast Moving Companies.

As a design strategist, I bridge the gap between strategy conceived and strategy executed. I align the goals of your organisation to the needs of your customers— creating exceptional brand experiences.

Creating Delight.

Decades of experience, a long history of innovation and culturally relevant work— what I do gets results…

I love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. This is done across multiple touchpoints to help organisations achieve their goals.


  • Adam Rabinowitz
  • Add Pro Serve
  • African Mining Machines
  • African Sales Company
  • Alpine Lounge
  • Apartheid Archive Project
  • Atlas Oil
  • BNC Technology
  • Bayport Financial Services
  • Bev Global
  • Bravo Group
  • CEVA Logistics
  • CRL Group
  • CTM
  • Centricity
  • Ceramic Industries
  • Collectable Wheels
  • Cors Consulting
  • Ekala Eco Tours
  • European Gemological Laboratory
  • Exclusive Beauty Solutions
  • Furnmart
  • Garsin
  • Go Rentals
  • Gomma Gomma
  • Hewlett Packard
  • Home Corp
  • ISB Optimus
  • Ideology
  • Illy Coffee
  • Imagin8
  • Imajinnation
  • IndiGas
  • Investment Brands Company
  • JD Edwards
  • John Craig
  • Just Dynamics
  • JustSolve
  • KIC
  • KPMG
  • Kings of Rock
  • La-Z-Boy
  • MTrack
  • Minnesota House
  • Monster Jam Poker Tour
  • Muratti Man
  • Naledi
  • Norman Goodfellows
  • Northrand
  • Nu Metro
  • OHub
  • Oak Grove Montessori Preschool
  • PG Glass
  • Park Village Auctions
  • Playstation
  • Point On
  • Practical Language Learning
  • Premier Comics
  • Pure & Magic Aluminium
  • QuickSilva
  • Quinton Douman
  • Regal Hospitality & Events
  • Riley Auctions
  • Romans Pizza
  • Rynfield Primary School
  • SOSAP Tents
  • Sasi Wallpaper
  • Schools 24 Seven
  • South African Heritage Publishers
  • Ster Kinekor
  • Svara Casting
  • SybraChem
  • Tambani Hydraulics
  • Tax DC
  • Tent & Tart Reef
  • The Art of More
  • The Digital Experience
  • The Focal Image
  • The French Embassy
  • The Influencer Network
  • The Jolly Dog Spa
  • The Knob & Knocker
  • The Valley School
  • Totem Gallery
  • Verni
  • Villa Sant Andrea
  • Vision Africa
  • Wassp
  • Whirlpool
  • YWeight


  • Strategy
  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns


  • Brand Development & Rebranding
  • Logo & ID Systems
  • Brand Style Guides
  • Messaging
  • Collateral, Print & Packaging
  • Wayfinding & Signage
  • Environmental Design
  • Iconography
  • Graphic Design


  • Website Design & Development
  • UX Design
  • UI Design
  • Information Architecture
  • Wireframing
  • Prototypes
  • Custom Content Management Systems
  • Web Applications
  • eCommerce


  • Script Development
  • Copywriting
  • Storyboarding
  • Illustration
  • Animation
  • Motion Graphics
  • Post Production & VFX
  • Digital Marketing

Let’s work together

Start a project, schedule a talk, or just say hello...

Use this form, email us at work@lucidity.design or WhatsApp/call us on 082 469 4547 .

Start a project, schedule a talk, or just say hello...

Use this form, email me at work@lucidity.design or WhatsApp/call on 082 469 4547 .


I work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.


Expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.


I help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage and communicate clearly on all devices.


Creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.