WELCOME TO LUCIDITY
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STRATEGY Led Design & Development.
It’s how you boost business numbers by solving the right problems.
Strengthen your brand
Development of branding and marketing solutions helping B2C, B2B and SaaS companies grow, launch products and build enduring relationships with their communities through strategy, design and consultations.
Great brands are built with great intentionality. It takes continuous, conscious effort to develop a brand that communicates the desired meaning and emotions that ultimately captivate an audience. My goal is to accurately capture who you are, what your story is, how to tell your story so that it resonates with your audience.
Strategy Led Design & Development for Fast Moving Companies.
As a design strategist, I bridge the gap between strategy conceived and strategy executed. I align the goals of your organisation to the needs of your customers — creating exceptional brand experiences.
Innovation and culturally relevant work
I love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. This is done across multiple touchpoints to help organisations achieve their goals.
Clients
VIEW MY CLIENT LIST
- Adam Rabinowitz
- Add Pro Serve
- African Mining Machines
- African Sales Company
- Alpine Lounge
- Apartheid Archive Project
- Atlas Oil
- BNC Technology
- Bayport Financial Services
- Bev Global
- Bravo Group
- CEVA Logistics
- CRL Group
- CTM
- Centricity
- Ceramic Industries
- Collectable Wheels
- Cors Consulting
- Dana Gayle Biscuits
- David Gresham Entertainment
- Ekala Eco Tours
- European Gemological Laboratory
- Exclusive Beauty Solutions
- Furnmart
- Garsin Steel Tube and Pipe
- Go Rentals
- Gomma Gomma
- Hewlett Packard
- Hinthunt
- Home Corp
- ISB Optimus
- Ideology
- Illy Coffee
- Imagin8
- Imajinnation
- IndiGas
- Indigas
- Insureco
- Investment Brands Company
- JD Edwards
- John Craig
- Just Dynamics
- JustSolve
- KIC
- KPMG
- Kings of Rock
- La-Z-Boy
- Laetoli
- MPASA
- MTrack
- Mind Your Media
- Minnesota House
- Monster Jam Poker Tour
- Motorsonic
- Muratti Man
- NGL Logistics
- Naledi
- Norman Goodfellows
- Northrand
- Nu Metro
- OHub
- Oak Grove Montessori Preschool
- Own A Rental
- PG Glass
- Park Village Auctions
- Playstation
- Point On
- Practical Language Learning
- Premier Comics
- Pure & Magic Aluminium
- QuickSilva
- Quinton Douman
- Regal Hospitality & Events
- Riley Auctions
- Romans Pizza
- Rynfield Primary School
- Sasi Wallpaper
- Satisfire
- Schools 24 Seven
- Silcorbiz
- South African Heritage Publishers
- Ster Kinekor
- Svara Casting
- SybraChem
- Tambani Hydraulics
- Tax DC
- Tent and Tarp
- Terranova Solutions
- The Art of More
- The Digital Experience
- The Focal Image
- The French Embassy
- The Influencer Network
- The Jolly Dog Spa
- The Knob & Knocker
- The Valley School
- Totem Gallery
- Verni
- Villa Sant Andrea
- Vision Africa
- Volpes
- Wassp
- Whirlpool
STRATEGY
- Strategy
- Discovery & Research
- User Experience
- Brand Strategy & Architecture
- Positioning
- Content Strategy
- Marketing Campaigns
BRANDING
- Brand Development & Rebranding
- Logo Design
- Brand Style Guides
- Messaging
- Collateral, Print & Packaging
- Wayfinding & Signage
- Environmental Design
- Iconography
- Graphic Design
DIGITAL
- Website Design & Development
- UX Design
- UI Design
- Information Architecture
- Wireframing
- Prototypes
- Custom Content Management Systems
- Web Applications
- eCommerce
- Wordpress Care Plans
CONTENT
- Script Development
- Copywriting
- Storyboarding
- Illustration
- Animation
- Motion Graphics
- Post Production & VFX
- Digital Marketing
Guide to Conversational Copywriting Examples
Hopefully, this gives further insight into conversational copywriting.Banquist is a unique product. But they waste their uniqueness with a vague title that could mean fifty different things. When you've got a unique product the golden rule is let the product speak for...
Totalsports Nike 2019 Concept Proposal
This is a strategy and creative proposal that I did and presented for Wassp, a digital marketing agency, to Nike South Africa. The purpose was to pitch a Totalsports (local South African retailer) woman's Nike experience. Design an elevated Nike product listing page...
