White Label services


for agencies.
Free up time and grow your agency with a company that can solve your problems.

We work as partners

As a company that mostly serves other agencies, we treat our clients as partners and as such work directly with your clients (if you so choose), within the sphere that is your agency. Really. We have visited and worked from the offices of most agencies that rely on us for our services.

Increase Your Revenue Streams

Our white label solutions can help you utilise your business’s unique branding to offer services without investing in the overhead and staff training expenses required to build your own team from scratch.

Your best kept secret

You can speak proudly about working with us, but we don’t expect any credit. White label is what we do, so the work remains all yours without a trace of us. It’s in our name.

Balance your workload

Whether you need help with a couple of projects per month or working directly in your systems, we have you covered.

Our services are on a per-project basis where each project is quoted separately.


  • Strategy
  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns


  • Brand Development & Rebranding
  • Logo & ID Systems
  • Brand Style Guides
  • Messaging
  • Collateral, Print & Packaging
  • Wayfinding & Signage
  • Environmental Design
  • Iconography
  • Graphic Design


  • Website Design & Development
  • UX/UI
  • Information Architecture
  • Wireframing
  • Prototypes
  • Custom Content Management Systems
  • Web Applications
  • eCommerce


  • Script Development
  • Copywriting
  • Storyboarding
  • Illustration
  • Animation
  • Motion Graphics
  • Post Production & VFX
  • Digital Marketing

About Us

Since its founding as a modest design studio in 2015, LUCIDITY has grown into a full-service agency driven by a team of world-class creatives.

Led by Founder and CEO, Richard Davis, LUCIDITY has helped world brands with award-winning marketing solutions and user experiences.

Our mission is simple — consistently deliver ideas and work that matters and exceeds client expectations. Everything we do, we do in an open, transparent and collaborative environment.

"We love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. We do this across multiple touch points to help organisations achieve their goals."
"Don't let the fear of losing be greater than the excitement of winning."

Our approach: Design Thinking

In other words, we design solutions for intended users. This can be applied to products, business models, branding, and especially digital solutions.

We put the needs of the user at the centre of everything we create, which is the most powerful way to start and finish brand identity projects

To kick things off, we use a fast-paced, user-centric, and facilitated framework that defines and prioritises user needs, creates user journeys, surfaces actionable insights, makes strategic recommendations and produces tangible results that will be deployed on the business website.

This is an integral step in our overall process:

Discover Insights > Define Goals > Execute Beautifully
Within this process, we follow Agile principles in iterative cycles of ideating, executing, and validating.

The result?

Effective, beautiful and beloved brands.

"People are not interested in you. They are not interested in me. They are interested in themselves — morning, noon, and after dinner."


  • Practice random acts of kindness
  • Embrace and drive change
  • Create fun and a little weirdness
  • Be adventurous, creative, and open-minded
  • Pursue growth and learning
  • Build open and honest relationships with communication
  • Build a positive team and family spirit
  • Do more with less
  • Build solutions, not barriers
  • Be humble

"The secret of success is to do the common thing uncommonly well."

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