CAPABILITIES / BRANDING & DESIGN

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Building brands that inspire.

Consistent experience that resonates with customers and nurtures lasting relationships.

Naming & Messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and I can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, I’m here to help pinpoint and amplify the most authentic voice for your brand.
lucidity image branding

Logo Design & Identity Systems

I work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, I explore many possibilities before arriving at a comprehensive and versatile identity system.
lucidity image logo v2

Brand Guidelines

Consistency drives the power and integrity of a brand. I bulletproof your brand by creating logo specifications and guidelines for typography, colour, iconography, image style and usage, and more This ensures that anyone can apply your brand assets correctly and consistently.

lucidity image guidleines v2

Marketing & Brand Collateral

How do your customers engage with your brand? Through advertising? Printed matter? Social media? I can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

lucidity image marketing

Environmental Design

Brands are not just seen — they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. I design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.
lucidity image enviroment

STRATEGY

  • Strategy
  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns
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BRANDING

  • Brand Development & Rebranding
  • Logo Design
  • Brand Style Guides
  • Messaging
  • Collateral, Print & Packaging
  • Wayfinding & Signage
  • Environmental Design
  • Iconography
  • Graphic Design
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DIGITAL

  • Website Design & Development
  • UX Design
  • UI Design
  • Information Architecture
  • Wireframing
  • Prototypes
  • Custom Content Management Systems
  • Web Applications
  • eCommerce
  • Wordpress Care Plans
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CONTENT

  • Script Development
  • Copywriting
  • Storyboarding
  • Illustration
  • Animation
  • Motion Graphics
  • Post Production & VFX
  • Digital Marketing
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Marketing Insights.

Expert perspectives to inspire and inform, helping you make smarter, impactful decisions.

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