What I Do / Branding & Design

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I build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

Naming & Messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and I can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, I’m here to help pinpoint and amplify the most authentic voice for your brand.

Logo Design & Identity Systems

I work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, I explore many possibilities before arriving at a comprehensive and versatile identity system.

Brand Guidelines

Consistency drives the power and integrity of a brand. I bulletproof your brand by creating logo specifications and guidelines for typography, colour, iconography, image style and usage, and more This ensures that anyone can apply your brand assets correctly and consistently.

Marketing & Brand Collateral

How do your customers engage with your brand? Through advertising? Printed matter? Social media? I can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

Environmental Design

Brands are not just seen — they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. I design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.

Let’s work together

Start a project, schedule a talk, or just say hello...

Use this form, email us at work@lucidity.design or WhatsApp/call us on 082 469 4547 .

Start a project, schedule a talk, or just say hello...

Use this form, email me at work@lucidity.design or WhatsApp/call on 082 469 4547 .

Strategy

I work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

BRANDING & DESIGN

Expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

DIGITAL

I help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage and communicate clearly on all devices.

CONTENT PRODUCTION

Creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.