CREATIVITY THAT SOLVES BIG PROBLEMS

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Build the Next-Gen Brands That People Want Right Now.

Effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organisations.

Lucidity is a global design and innovation agency.

 

By focusing on innovation, branding, and customer experience, we create brands that resonate with today’s culture.

 
Building a next-generation brand requires a customer-centric approach that prioritizes purpose, authenticity, innovation, customer experience, and social responsibility.

A deep understanding of your target audience, their needs, and their preferences. You need to create a brand that resonates with them and addresses their pain points.

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INNOVATION

Whether it’s core innovation or transformative innovation, we help businesses bridge the gap between present-day challenges and future opportunity. We help brands excel in innovation by hurdling operational roadblocks, prioritising the right ideas and propelling them effectively to drive top-line growth.
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PRIORITISE THE RIGHT IDEAS

For ambitious innovators, long-term growth begins with short-term wins. We help you do both, offering tailored solutions that are built around your biggest challenges.

Top-line growth is what you want. What you need is a quicker way to get there.

  • Rapidly test & prove demand
  • Hurdle organisational roadblocks
  • Develop an innovation pipeline
  • Use existing assets to win adjacencies
  • Launch a new brand & its products
  • Uncover unmet consumer needs & whitespaces
  • Improve my innovation capabilities
  • Spot & act upon emergent trends
Rapidly Test & Prove Demand
It is essential for innovators to prove market demand quickly and definitively. The trouble with traditional validation methods? They’re often slow, expensive and poor at predicting in-market performance. This is because they measure what consumers say, not what they do – gauging purchase intent rather than in-market behavior. Ensure your product or service will actually sell to your customers before you invest time and money in its development.
Organisational Roadblock
Anticipate universal project pitfalls and overcome organizational barriers. Discover how to overcome and eliminate your true roadblocks, freeing you to build your innovation engine for growth.
Uncover Unmet Consumer Needs & Whitespaces
Fresh insights are rarely discovered behind one-way mirrors. But with rising expectations and shrinking insights budgets, innovators are being asked to do more with less.

Our approach to Digital Insights lets you rapidly and deeply immerse in the consumers, experts, influencers and startups that matter most to your business—without the expense and hassle of typical travel-heavy research.

Spot & Act Upon Emergent Trends
Every organisation is facing change: new consumers, competitors and business models. The key to gaining competitive advantage and driving growth?

Anticipating what future culture and consumers want and expect of your business. With Foresight, we’ll help you keep pace with your category’s fast-changing landscape, identifying meaningful, future-forward opportunities ripe for activation and launch.

BRANDING

Strategy is about choices – and we make the ones that are right for your brand in today’s changing marketplace dynamics. Driven by insight and foresight, we create next-gen brands that forge instant, enduring connections between business and consumer.
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CUT THROUGH THE NOISE

From building new brands to repositioning existing ones. We propel brands forward, shaping our solutions around your greatest challenges and goals for growth.

Winning brands share a common strategy: they pilot an enduring promise into the emergent culture.

  • Focus & elevate my brand’s story in order to unlock its true potential
  • Exploit gaps in the market with a new brand tailored to the moment
  • Rapidly create new brands, services & products—from discovery to creation to activation
  • Strengthen brand recognition via a distinct & ownable visual identity
  • Close the sale—at shelf or on screen
  • Make sense of my brand’s current offerings & future opportunities
  • Break through the category clutter with a distinctive tone of voice
  • Better organize my brand’s offerings to capitalize on future opportunities
  • Clarify the roles of multiple brands within my portfolio
  • Connect my company’s capabilities to emerging trends
Elevate My Brand
Focus & elevate my brand’s story in order to unlock its true potential.

We help businesses tap into primal motivations to drive brand-led growth. Using the Reiss Model of Human Motivation, we’ll surface the desire at the heart of your brand, then put it at the center of a strategy that will align brand actions, experiences and expression.

Market Gaps
Exploit gaps in the market with brands tailored to the moment.

Traditional modes of competition have been upended by a series of factors that span technology, culture and commerce. Together, we’ll identify ways to capitalise on these changes with new brands that are native to this context and designed to more effectively reach new consumers, occasions and demand spaces.

Strengthen Brand Recognition
Strengthen brand recognition via a distinct & ownable visual identity.

The more we experience something, the more likely we are to remember it. So a brand’s ability to create and manage a set of distinctive experiential assets is essential to its long-term viability. Our team will combine decades of hands-on experience building iconic brand identities bringing thoughtful rigor to the subjective craft of design.

Break Through The Clutter
Break through the category clutter with a distinctive tone of voice.

Sameness is the enemy of good branding. A unique tone of voice can be a brand’s strongest asset to cut through the noise and connect emotionally, expressing its benefits, values and point-of-view in a memorable, unexpected way. Inspired by culture, the category and a brand’s superpower, we’ll unlock your brand’s true voice with words that work hard to put personality into action and build brand affinity.

Making Sense of Offerings & Opportunities
Make sense of my brand’s current offerings & future opportunities.

Crowded categories, evolving consumer needs and a focus on getting new innovations to market can challenge even high-performing organisations. Our approach to brand architecture results in a strategic framework designed to make sense of your brand’s current products and future opportunities. You’ll walk away with a strategy to maximize your brand’s long-term potential.

CUSTOMER EXPERIENCE

In today’s landscape, experiences are the ultimate exchange between business and individual. Focusing on human behavior, we translate innovative ideas into compelling experiences that drive growth and deepen consumer allegiance.
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PURPOSE-BUILT TO DESIGN THE FUTURE

We help our clients clarify Who and What, deepen their understanding of their consumer and define their biggest challenges for delivering on their needs. Then we focus on How and When, creating experiences that address those issues.

With a relentless focus on people, we design unique customer experiences, products and services that redefine businesses and build meaningful, long-lasting relationships with their customers.

  • Applying deep understanding of human behavior
  • Defining the future of business
  • Anticipation of future shifts
  • drive brand allegiance right now—and over time
  • Research & insights
  • Customer experience strategy
  • Service delivery
  • UX architecture
  • Product Design
  • Minimum viable products
  • Usability and testing
Convergent Design
An integrated, adaptable approach to complex business challenges. Because today’s are rarely solved through a single channel, touchpoint or discipline.

We assemble teams of multidisciplinary designers, researchers and strategists who not only possess deep expertise in physical, digital and service design, but are also fluent in designing across design disciplines. These teams work holistically to define problems, identify opportunities, ideate, design and test solutions that create customer experiences while driving business value.

Human-Centered
We begin with insights, gaining deep understanding of the core needs and desires of the people for whom we’re designing. We engage those same people throughout our process to yield validated results that delight consumers, foster loyalty and generate business value.
Design-Driven
Leveraging a broad and deep toolbox of design processes and methods, our approach solves root problems—not just their symptoms—creating breakthrough customer experiences that move beyond functionality to deeper meaning and desire.
Co-Creative
We maximize collaboration within our teams, with our clients and with the people for whom we’re designing. Assembling diverse, cross-disciplinary teams with deep expertise allows us to draw on unique perspectives and generate the most innovative outcomes.
Future-Forward
To ensure cultural relevance and endurance, our Trends & Foresight practice analyzes emergent sociocultural and technological shifts, accounting for potential changes in near- and long-term expectations.