CAPABILITIES / STRATEGY

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Clarify your purpose.

Finding your voice, understand your customers and defining goals.

Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
lucidity image stratergy

User Profiles & Journeys

Applying findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.
lucidity image user profile

Customer & Revenue Segmentation

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.
lucidity image customer

Brand Attributes

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
lucidity image attribute

Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

lucidity image competitive
Fueling Modern Marketing
Lucidity process 1

STRATEGY

  • Strategy
  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns
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BRANDING

  • Brand Development & Rebranding
  • Logo Design
  • Brand Style Guides
  • Messaging
  • Collateral, Print & Packaging
  • Wayfinding & Signage
  • Environmental Design
  • Iconography
  • Graphic Design
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DIGITAL

  • Website Design & Development
  • UX Design
  • UI Design
  • Information Architecture
  • Wireframing
  • Prototypes
  • Custom Content Management Systems
  • Web Applications
  • eCommerce
  • Wordpress Care Plans
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CONTENT

  • Script Development
  • Copywriting
  • Storyboarding
  • Illustration
  • Animation
  • Motion Graphics
  • Post Production & VFX
  • Digital Marketing
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Marketing Insights.

Expert perspectives to inspire and inform, helping you make smarter, impactful decisions.

What Does a Brand Consultant Really Do?

What Does a Brand Consultant Really Do?

Discover the crucial role of a brand consultant in helping businesses grow, align leadership, and manage brand perception. Learn how expert guidance can offer fresh perspectives, break down internal silos, and accelerate your path to success.

The Ultimate Guide to WordPress Care Plans & Maintenance

The Ultimate Guide to WordPress Care Plans & Maintenance

Investing in a WordPress Care Plan & Maintenance service is a smart decision for any business. It not only keeps your site secure and performing at its best but also gives you peace of mind, allowing you to focus on what you do best—growing your business.

Fuelling Modern Marketing

Fuelling Modern Marketing

Brand marketers can deliver consumer-centric experiences that drive purpose, affinity, and revenue by combining empathy, intelligence, and creativity.

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