What I Do / Strategy
User Profiles & Journeys
Customer & Revenue Segmentation
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.
Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs.