Articles & Blog
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There are no secrets to success.
It is the result of preparation, hard work and applied learning.
Food & Beverage Marketing
Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models such as mass entry...
Guide to Conversational Copywriting Examples
Hopefully, this gives further insight into conversational copywriting.Banquist is a unique product. But they waste their uniqueness with a vague title that could mean fifty different things. When you've got a unique product the golden rule is let the product speak for...
Totalsports Nike 2019 Concept Proposal
This is a strategy and creative proposal that I did and presented for Wassp, a digital marketing agency, to Nike South Africa. The purpose was to pitch a Totalsports (local South African retailer) woman's Nike experience. Design an elevated Nike product listing page...
Fuelling Modern Marketing
Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centred experiences that drive purpose, affinity, and revenue.
17 Tips for Great Copywriting
No matter what the offerings are, every business ultimately relies on words to convince, convert and generate sales. To write influential copy, it’s actually much more important to master human psychology.
Guide to Conversational Copywriting
Conversational copy is writing how you talk. No sales megaphone. No business-speak. But that’s easier said than done. So I’ve put together this guide.
Design-led Branding Versus Strategy-led Branding
There are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints.
Confirmation Bias
Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs.
Authentic Brand
Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.
Centricity Strategy and Content
Strategy, copywriting and user journey created for Just Solve, a digital marketing agency, for Centricity. Centricity is a platform that enables a business of any size to digitise and manage their processes and workforce, thereby optimising their day-to-day operations...
STRATEGY
- Strategy
- Discovery & Research
- User Experience
- Brand Strategy & Architecture
- Positioning
- Content Strategy
- Marketing Campaigns
BRANDING
- Brand Development & Rebranding
- Logo Design
- Brand Style Guides
- Messaging
- Collateral, Print & Packaging
- Wayfinding & Signage
- Environmental Design
- Iconography
- Graphic Design
DIGITAL
- Website Design & Development
- UX Design
- UI Design
- Information Architecture
- Wireframing
- Prototypes
- Custom Content Management Systems
- Web Applications
- eCommerce
- Wordpress Care Plans
CONTENT
- Script Development
- Copywriting
- Storyboarding
- Illustration
- Animation
- Motion Graphics
- Post Production & VFX
- Digital Marketing
