Hopefully, this gives further insight into conversational copywriting.Banquist is a unique product. But they waste their uniqueness with a vague title that could mean fifty different things. When you've got a unique product the golden rule is let the product speak for...
This is a strategy and creative proposal that I did and presented for Wassp, a digital marketing agency, to Nike South Africa. The purpose was to pitch a Totalsports (local South African retailer) woman's Nike experience. Design an elevated Nike product listing page...
Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centred experiences that drive purpose, affinity, and revenue.
No matter what the offerings are, every business ultimately relies on words to convince, convert and generate sales. To write influential copy, it’s actually much more important to master human psychology.
Conversational copy is writing how you talk. No sales megaphone. No business-speak. But that’s easier said than done. So I’ve put together this guide.
There are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints.
Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs.
Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.
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