Guide to Conversational Copywriting

Involve the reader in your copy.

It’s the easiest way to get the tone right.

I’m struggling installing the new dishwasher.

Any slots this week to come hook it up?

I’d try myself but there’s a chance I flood the place.

Don’t struggle installing that new dishwasher yourself.

I’ll come and hook it up in minutes (so there’s no chance of you flooding the place).

People pay attention when you talk directly to them.

If you break the rules you’ll sound human.

Y’all keep asking, so here’s your chance. The people in charge say if you guys can get our tweet (this one right here) to 2 Million likes, they will bring SPICY CHICKEN NUGGETS BACK. Let’s freakin’ do this!

It flows better.

Things Change.

Gmail, Outlook, Yahoo and Apple just let it happen.

Email feels like a chore, rather than a joy. Rather then delight in it, you deal with it.

Yet, email remains a wonder.

But things Change.

And Gmail, Outlook, Yahoo and Apple just let it happen.

Now email feels like a chore, rather than a joy. Rather then delight in it, you deal with it.

And yet, email remains a wonder.

Let the reader be persuaded.

Only academics say “you are”.

What is the easiest way to write conversationally?

It is using contractions. Fusing two words together so they are easier to read. Because, if there is one thing you will notice about this paragraph, it is what happens when you do not use contractions. It feels like a robot is talking.

What’s the easiest way to write conversationally?

It’s using contractions. Fusing two words together so they’re easier to read. Because, if there’s one thing you’ll notice about this paragraph, it’s what happens when you do use contractions. It feels like a person’s talking.

You’re not impressing anyone.

Stoke City are delighted to offer businesses with the opportunity to request an exclusive publication highlighting all official Club inventory, aimed towards elevating their brand via our diverse and engaging platforms.

Want to sponsor us?

Here’s a brochure with all the details ->

Understanding your customer is more important than impressing them.

Some people are born with a natural eye for design.

Fortunately, I’m one of those people.

“I start every project thinking ‘this is going to look so slick & awsome’…and the results are just completely underwhelming”

Sound familiar?

I know how it feels to struggle with design.

It reflects self-confidence.

When it comes to Drift vs Intercom there’s no comparison. Our bots are intelligent. They convert better. And we offer a consistent experience across the customer lifecycle. Take that Intercom!

Firstly, we’d just like to give a nod to the team at Intercom. They’ve built a great product to help businesses (and if you’re here because you’re evaluating Drift vs Intercom, then you’re already doing the right thing).

Customers can see through fake shit.

Wowzers!

You’ve only gone and subscribed!

Nice to e-meet you. The pleasure is mine.

Coco’s just as excited as me. In fact, she’s just opened the champers!

Thanks for signing up.

Even though this is an automated email…

I just wanted to say hey and let you know I’m a real person.

I’m Dave. I run marketing here at Drift.

They’re more memorable than facts and figures.

21 years.

1.6bn smoothies sold.

$1M donated.

We started Innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying ‘Yes’ and a bin saying ‘No’ in front of the stall. Then we got people to vote with their empties.

At the end of the weekend, the ‘Yes’ bin was full, so we resigned from our jobs the next day and got cracking.

If your partner cringes, re-write it.