CAPABILITIES / CONTENT PRODUCTION

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Information for a defined audience.

Working out who you want to speak to, and what you want them to do.

Copywriting

Whether you’re starting from scratch or reworking an existing script, Lucidity can help add, edit, and refine the details of your story and how you want to tell it.
Person typing on a keyboard that is part of an open laptop. The image is mostly monochrome except for two highlighted keys, colored in red - the "Shift" and "Enter" keys. The background is blurred, drawing focus to the hands and keyboard, symbolizing the meticulous craft of content production.

Storyboarding

If a script is the blueprint for a project, then storyboards are the foundation and framing. Storyboards map out the visual sequence of an animation, or live-action video.
Close-up of a person’s hand holding a red pen, illustrating or writing in a sketchbook. The page contains sketches, one of a person reading and one of a person in profile. The background is blurred, focusing attention on the hand and pen.

Motion Graphics & Animation

Animated characters, typography, and graphics help tell your brand’s story. I’m fluent in all types of animation. From 2D to 3D, traditional frame-by-frame animation, complex visual effects, and playful stop-motion.
A futuristic figure wearing a helmet and cape steps through a glowing, red circular portal in a dark, misty environment. The figure and its reflection on the glossy ground add a sense of depth. The scene is enveloped in a monochromatic, blue-gray hue, evoking a sci-fi atmosphere.

Post Production

The process doesn’t stop after the shots have been captured. In post-production, Lucidity edits and colour corrects footage, perfects the soundtrack and applies visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.
Person using dual monitors in a workspace, with video editing software displayed. Main screen shows multiple video clips, including a dancer and a saxophone player. A timeline with red highlights is visible. Second screen displays another video. Nearby are a coffee cup and office items.

STRATEGY

  • Strategy
  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns
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BRANDING

  • Brand Development & Rebranding
  • Logo Design
  • Brand Style Guides
  • Messaging
  • Collateral, Print & Packaging
  • Wayfinding & Signage
  • Environmental Design
  • Iconography
  • Graphic Design
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DIGITAL

  • Website Design & Development
  • UX Design
  • UI Design
  • Information Architecture
  • Wireframing
  • Prototypes
  • Custom Content Management Systems
  • Web Applications
  • eCommerce
  • Wordpress Care Plans
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CONTENT

  • Script Development
  • Copywriting
  • Storyboarding
  • Illustration
  • Animation
  • Motion Graphics
  • Post Production & VFX
  • Digital Marketing
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Marketing Insights.

Expert perspectives to inspire and inform, helping you make smarter, impactful decisions.

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