CAPABILITIES / CONTENT PRODUCTION
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Information for a defined audience.
Working out who you want to speak to, and what you want them to do.
Copywriting
Whether you’re starting from scratch or reworking an existing script, Lucidity can help add, edit, and refine the details of your story and how you want to tell it.
Storyboarding
If a script is the blueprint for a project, then storyboards are the foundation and framing. Storyboards map out the visual sequence of an animation, or live-action video.
Motion Graphics & Animation
Animated characters, typography, and graphics help tell your brand’s story. I’m fluent in all types of animation. From 2D to 3D, traditional frame-by-frame animation, complex visual effects, and playful stop-motion.
Post Production
The process doesn’t stop after the shots have been captured. In post-production, Lucidity edits and colour corrects footage, perfects the soundtrack and applies visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.
STRATEGY
- Strategy
- Discovery & Research
- User Experience
- Brand Strategy & Architecture
- Positioning
- Content Strategy
- Marketing Campaigns
BRANDING
- Brand Development & Rebranding
- Logo & ID Systems
- Brand Style Guides
- Messaging
- Collateral, Print & Packaging
- Wayfinding & Signage
- Environmental Design
- Iconography
- Graphic Design
DIGITAL
- Website Design & Development
- UX Design
- UI Design
- Information Architecture
- Wireframing
- Prototypes
- Custom Content Management Systems
- Web Applications
- eCommerce
CONTENT
- Script Development
- Copywriting
- Storyboarding
- Illustration
- Animation
- Motion Graphics
- Post Production & VFX
- Digital Marketing
Guide to Conversational Copywriting Examples
Hopefully, this gives further insight into conversational copywriting.Banquist is a unique product. But they waste their uniqueness with a vague title that could mean fifty different things. When you've got a unique product the golden rule is let the product speak for...
17 Tips for Great Copywriting
No matter what the offerings are, every business ultimately relies on words to convince, convert and generate sales. To write influential copy, it’s actually much more important to master human psychology.