What I Do / Content Production

EEEEE

Content production is a system, not a goal. It’s a system for the creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.

Copywriting

Whether you’re starting from scratch or reworking an existing script, Lucidity can help add, edit, and refine the details of your story and how you want to tell it.

Storyboarding

If a script is the blueprint for a project, then storyboards are the foundation and framing. Storyboards map out the visual sequence of an animation, or live-action video.

Motion Graphics & Animation

Animated characters, typography, and graphics help tell your brand’s story. I’m fluent in all types of animation. From 2D to 3D, traditional frame-by-frame animation, complex visual effects, and playful stop-motion.

Post Production

The process doesn’t stop after the shots have been captured. In post-production, Lucidity edits and colour corrects footage, perfects the soundtrack and applies visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.

Authentic Brand

Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.

read more

Confirmation Bias

Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs.

read more

Let’s work together

Start a project, schedule a talk, or just say hello...

Use this form, email us at work@lucidity.design or WhatsApp/call us on 082 469 4547 .

Start a project, schedule a talk, or just say hello...

Use this form, email me at work@lucidity.design or WhatsApp/call on 082 469 4547 .

Strategy

I work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

BRANDING & DESIGN

Expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

DIGITAL

I help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage and communicate clearly on all devices.

CONTENT PRODUCTION

Creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.