What I Do / Content Production
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Content production is a system, not a goal. It’s a system for the creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.
Copywriting
Whether you’re starting from scratch or reworking an existing script, Lucidity can help add, edit, and refine the details of your story and how you want to tell it.
Storyboarding
If a script is the blueprint for a project, then storyboards are the foundation and framing. Storyboards map out the visual sequence of an animation, or live-action video.
Motion Graphics & Animation
Animated characters, typography, and graphics help tell your brand’s story. I’m fluent in all types of animation. From 2D to 3D, traditional frame-by-frame animation, complex visual effects, and playful stop-motion.
Post Production
The process doesn’t stop after the shots have been captured. In post-production, Lucidity edits and colour corrects footage, perfects the soundtrack and applies visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.
Authentic Brand
Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.
Confirmation Bias
Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs.