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Social Media & Direct Marketing

Easily manage your email lists & target particular people or groups with a personalised message.

Stand Out From The Crowd.

ENGAGE & CONNECT WITH YOUR CUSTOMERS WITH AN ONGOING PRESENCE THAT DELIVERS REGULAR FRESH CONTENT & TRACKABLE RESULTS.

I can create or redesign social media pages for you & integrate those pages into your site with easy sign-up & unsubscribe email marketing.

Why Do You Need A Social Media Marketing Strategy?

Social networks like Facebook & Twitter can be powerful tools for connecting with your customers and driving traffic to your website.

I can create or redesign Facebook & Twitter pages for you, integrate those pages into your site and supply you with a marketing strategy for an ongoing presence on social media that includes delivering fresh content on a regular basis.

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Targeted Advertising

Optimise social media posts with specific and relevant information to make the most of your budget.

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Search Authority

You want your website to be one of the first links to show up in someone’s search results. Google considers how much fresh content your website has and how much traffic is already coming to your website.

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Engage

Client interaction is vital to your online presence. Just like in the showroom, having someone who listens and participates in conversations about your product or service increases the chance of winning a new customer.

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Branding

The goal is to get as much buzz as possible from as many high profile places as possible. With the number of people using Social Media increasing every day, there is no better way to gain attention and build your brand.

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Savings

You have a business to manage and it takes a lot of time and effort to publish fresh content in the form of a blog and then publishing the content to your Social Media accounts. I take the hassle out of that so that you can focus on running your business.

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

Understanding your goals

As with any journey, the first step in creating a social-media marketing strategy is to understand where you want to go. What is the purpose of your social media marketing efforts? Do you want to create or raise awareness of your brand? Are you looking to increase sales, or website traffic, or both? Is your goal to build customer loyalty and increase retention? These goals aren’t mutually exclusive, but you should focus on one or two: If you spread yourself too thin, you’re not going to accomplish anything.

Creating measurable objectives

It’s time to set clear objectives based on your goals. Focus on the S.M.A.R.T. strategy for goal setting to ensure your objectives are specific, measurable, attainable, relevant and time based. For example, if you’re a marketer looking to increase sales, you might decide that you want to generate an additional 100 online leads a month. On the other hand, if your goal is brand awareness, then you might want to increase the number of times your brand is mentioned on social media by 50 percent. In all cases, these objectives should be directly tied to your business goals, and they should be achievable. Otherwise, they’re just wishful thinking. Also, make sure your objectives are time limited. For instance, you need to achieve that 50 percent growth in brand awareness within six months, not at some undefined time in the future. Once you set your objectives, make sure you can measure them. Find the right tools to track and analyse each one, so that you can quantify your progress. Not only will this let you know when you have arrived, it will also help you to spot problems early and adjust your course if you need to.

Characterising your customers

Now you know where you’re going, but you still don’t know how to get there. A successful social-media strategy is all about targeting the right people with the right messages. To do this, you need to understand your audience. For instance, there’s no point in targeting everyone in the 18 to 35 age group if you really want to get to upwardly mobile young professionals who are technology enthusiasts. The best way to do this is to create buyer personas. Sit down and create a detailed profile of your ideal customer. Start by giving them a name. How old are they? What is their income? Do they have children? What do they like or dislike? What motivates them? And so on. If you have more than one ideal customer, create a persona for each.

Looking at the competition

When it comes to social media, your competition can tell you a lot about what works and what doesn’t. After all, they’re targeting the same customers you are. If you ignore your competition, you’re giving up a fantastic opportunity to learn from their successes and mistakes. To research your competitors, start by picking three or four of the top ones. Find out which social networks they’re active on, and study their content. Is it funny or serious? What kind of cultural references do they use? Do they talk about their product primarily, or do they focus on other things? For example, if you sell snowboards, do your competitors talk about how their snowboards perform, or do they post amazing snowboarding videos that just happen to include their products? Then, see how well each competitor is doing (e.g. how much engagement — comments, shares, likes) — they get on their Facebook updates.) This will let you determine which strategies work and which ones don’t.

Developing your messages

Now you have a handle on your ideal customers and your competition, it’s time to start building your messages. This isn’t detailed content; rather it’s the top level set of key messages that you think will resonate with your customers based on the personas you have created. Choose two or three messages, then break each one down another level creating a simple messaging hierarchy. There’s nothing wrong with adopting some of your competitors’ successful messaging ideas but also try to create original messages that set you apart — this will help you to create a unique brand voice. Don’t be afraid to get creative as your social media presence should be exciting, not boring.

Choosing your channels

Not all social-media platforms are the same. You need to choose the right ones for the products or services you’re selling. For example, LinkedIn is a good platform to target for business-to-business sales while Pinterest may be better if you’re in the fashion business. Some of these channels will become obvious when you look at your competitors but see if any relevant channels were overlooked. You should also identify influencers who can reach your target audience. Good bloggers command high levels of trust in their readers and are indispensable in creating buzz around your brand. Take the time to target the most appropriate bloggers who can help you to do this.

Building a content plan

Finally, you need to develop a strong content plan that will deliver engaging material. The content needs to align with your overall messaging and be appropriate for the channels you’re using. This is more than just product information – think about how you can deliver real value to your audience. Don’t just stick to one type of media – a mix of videos, guides, infographics and other styles will engage your potential customers more effectively. Also, don’t think of content as something you post once. You need to have an ongoing presence on social media, and that includes delivering fresh content on a regular basis.

What is a Facebook Campaign?

These are contests and promotions to essentially help boost sales for the company.

This could be a recurring monthly campaign promoting a product or giveaway. There are a bunch of different ways to go about doing this.

For the Giveaway, I like using Rafflecopter. You basically create tasks for the participants to complete, such as visiting your website and choosing a favourite product or service, and their name will be stored in the database, then at the end of the giveaway, a name is randomly selected as the winner.

SOCIAL MEDIA CREATION

PACKAGE DEAL

  1. 1Social media sites for Facebook, Twitter & Google Business.
  2. 2Customised with your branding (Avatar & Profile).
  3. 3Adding company information and images.

DAILY SOCIAL UPDATES

PACKAGE DEAL

  1. 11 social status update every working day.
  2. 2Posted across 3 social media sites.
  3. 3The rate is for a social status update or combined with a blog post package below.

WEEKLY SOCIAL UPDATES

PACKAGE DEAL

  1. 11 social status update per week.
  2. 2Posted across 3 social media sites.
  3. 3The rate is for a social status update or combined with a blog post package below.

MONTHLY SOCIAL UPDATES

PACKAGE DEAL

  1. 11 social status update per month.
  2. 2Posted across 3 social media sites.
  3. 3The rate is for a social status update or combined with a blog post package below.

WEBSITE BLOGGING

  1. 1All website design packages include a page-builder that allows you to create, post and publish your own content visually.
  2. 2Publish your blog post directly from your website to your social media accounts or through a single scheduled application.

BLOG RE-POST

  1. 1A single blog post created from an existing article (which will be linked back to).
  2. 2Customised with your branding on your website.
  3. 3Posted through one of the social updates packages above.

SUPPLIED BLOG POST

  1. 1A single blog post created from the content supplied.
  2. 2Customised with your branding on your website.
  3. 3Posted through one of the social updates packages above.

WRITTEN BLOG POST

  1. 1A single blog post with content created & written by me.
  2. 2Customised with your branding on your website.
  3. 3Posted through one of the social updates packages above.

Better Email Marketing

Make maintaining email lists a delightful experience for both you and your subscribers.

Easy sign-up & unsubscribe. Eye-catching designs ensure your emails aren’t sent straight to the trash. Track your results to tell you who’s opening, clicking, and coming back for more.

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Increasing Website Traffic

Generating traffic to your website resulting in brand awareness and higher sales.

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Targeted Advertising

Optimised emails sent directly to clients and customers.

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Trackable Results

Using the right tools to track, analyse and quantify your progress, adjusting your course if you need to.

Direct marketing is about making direct contact with existing and potential customers to promote your products or services. Unlike media advertising, it enables you to target particular people with a personalised message. This can be cost effective and extremely powerful at generating sales, so it is ideal for small businesses.

Direct marketing uses a variety of different methods. Traditional methods include direct mail and leafleting but email marketing is widely used and provides a cost-effective way to reach your customers on a one-to-one basis.

Why use direct marketing?

Direct marketing allows you to generate a response from targeted customers. As a result, small businesses can focus their limited marketing resources where they are most likely to get results. A direct marketing campaign with a clear call to action can help you boost your sales to existing customers, increase customer loyalty, recapture old customers and generate new business. Direct marketing can be evaluated and measured precisely. For example, you can send out test marketing emails directing customers to specific landing pages on your website. You can analyse results to see which email was most successful. You can also test your marketing with sample groups before you roll out the campaign that will deliver the best response rate. Whether you are targeting business (b2b) customers or consumers, direct marketing can deliver results.

Getting the most out of your campaign

Your database is at the heart of any good direct marketing strategy. It must be up to date and accurate. Check your mailing lists regularly – remove duplicate entries, correct any mistakes and, above all, delete names of people and businesses who have asked to be removed. The information you hold on your database is marketing gold. It can tell you about your customers’ buying habits and reveal other useful information such as age, gender and location. You can use this data to divide your customers and prospects into smaller groups and target them with special messages. You can build a profile of your best customers and actively seek new contacts matching that description by buying or renting new lists. Direct marketing works because it puts your message in front of people. However, unsolicited emails must only be sent to people and businesses that have given permission to be contacted.

Measuring the results of direct marketing

While it can be difficult to measure the effects of advertising or sponsorship, in contrast, direct marketing is totally accountable. With any direct marketing campaign, you can calculate a break-even point – the number of sales you need to make to cover the cost of the marketing. In addition, you can work out the cost per response and the actual return on investment. This simple analysis will enable you to tweak your campaigns in order to improve your results. You can also identify those that are most responsive and target them again in future.

DATABASE SETUP & WEBSITE INTEGRATION

  1. 1Adding a customised subscription pop-up and sidebar to your website.
  2. 2Setting up a single client database with MailChimp and linking to your website.
  3. 3Migrating any current data, such as emails, that you currently have (up to 500 single clients).
  4. 4Sending out a confirmation of subscription email.
  5. 5Adding an admin of your choosing to access and manage the subscription list.

EMAIL CAMPAIGN

  1. 1The content and copy supplied created as a bulk email.
  2. 2Custom design according to your brand.
  3. 3Targeted customers.
  4. 4Reporting insights.
  5. 5Advanced analytics.
  6. 6Direct access to monitor campaign.

DATABASE MANAGEMENT

  1. 1Importing new client lists and sending a confirmation email.
  2. 2R10 per subscriber [maximum of 30 subscribers] +R2 per subscriber over 30.
  3. 3Modifying data of any current subscribers.

Get in Touch

Please feel free to contact me if you have any enquiries or would like any assistance on your design or advertising needs and I’ll be more than happy to give you an obligation free quote.


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