SERVICES / BRAND STRATEGY
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Build a brand with a strong foundation and clarity of purpose.
Know and understand your customer so well the product or service fits them and sells itself.
Brand Strategy & Development
With more and more companies and products competing for market recognition, a well-designed brand is a business advantage.
Who is the core audience? What are their concerns and values?
A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service over another.
Strategy
Positioning
User Profiles & Journeys
Customer & Revenue Segmentation
Brand Attributes
Competitive Audit
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
STRATEGY
- Strategy
- Discovery & Research
- User Experience
- Brand Strategy & Architecture
- Positioning
- Content Strategy
- Marketing Campaigns
BRANDING
- Brand Development & Rebranding
- Logo Design
- Brand Style Guides
- Messaging
- Collateral, Print & Packaging
- Wayfinding & Signage
- Environmental Design
- Iconography
- Graphic Design
DIGITAL
- Website Design & Development
- UX Design
- UI Design
- Information Architecture
- Wireframing
- Prototypes
- Custom Content Management Systems
- Web Applications
- eCommerce
- Wordpress Care Plans
CONTENT
- Script Development
- Copywriting
- Storyboarding
- Illustration
- Animation
- Motion Graphics
- Post Production & VFX
- Digital Marketing
Totalsports Nike 2019 Concept Proposal
This is a strategy and creative proposal that I did and presented for Wassp, a digital marketing agency, to Nike South Africa. The purpose was to pitch a Totalsports (local South African retailer) woman's Nike experience. Design an elevated Nike product listing page...
Design-led Branding Versus Strategy-led Branding
There are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints.
