Brand Strategy, Design & Consultations.

Providing insights into user behaviour.

Applying findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand.

Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.

Identifiying customer pain-points and turning them into a competitive advantage.

Segmentation is a powerful tool for discovering customer needs and potential for growth.

By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Qualities of your brand.

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand.

They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Your competitive landscape.

A thorough competitive analysis is critical for any emerging or evolving business.

This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

Comprehensive and versatile identity systems.

I work collaboratively to create the most truthful, compelling, and beautiful image of your brand.

Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Appling brand assets consistently.

Consistency drives the power and integrity of a brand.

I bulletproof your brand by creating logo specifications and guidelines for typography, colour, iconography, image style and usage, and more This ensures that anyone can apply your brand assets correctly and consistently.

How do your customers engage with your brand?

Through advertising? Printed matter? Social media?

I can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

Brands are not just seen — they are experienced.

In addition to a company’s logo and digital presence, brands must also communicate in the physical world.

I design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.

Websites scale and adapt to screen sizes.

Carefully crafted comprehensive digital experiences that function consistently and seamlessly across all browsers.

From desktop screens to mobile phones and tablets, websites scale and adapt smoothly to the ever-changing context of multi-device users and interactions.

Logical and organised structure for your site.

As a devoted strategist who believes that thoughtful information architecture lays the groundwork for an intuitive, efficient and effective website. Performing a thorough audit of existing and anticipated content, which we use to map out the most logical and organised structure for your site.

Fast, iterative decisions.

Wireframing is the visual translation of content and structure in the framework of an interface, and prototyping is the act of testing specific interactions in that context.

Together, they allow us to study the effectiveness of a website and make fast, iterative decisions that will guarantee maximum usability of the fully developed site.

Mapping out visual sequence.

If a script is the blueprint for a project, then storyboards are the foundation and framing. Storyboards map out the visual sequence of an animation or live-action video.

Help tell your brand’s story with motion.

Animated characters, typography, and graphics help tell your brand’s story.

From 2D to 3D, traditional frame-by-frame animation, complex visual effects, and playful stop-motion.

Help tell your brand’s story with motion.

The process doesn’t stop after the shots have been captured.

In post-production, Lucidity edits and colour corrects footage, perfects the soundtrack and applies visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.

Get in front of your target audience with Paid Social.

We plan, implement and deliver social media marketing strategies for businesses.

Social is becoming more and more prominent in our daily lives, not only to connect with friends and relatives but to discover new services, products and brands. As algorithmic updates make reaching users organically more difficult, a strong paid social strategy is key. Our paid social team thrive on driving excellent, data-driven results.

Driving engagement across channels.

Your social channels are the most effective way to engage and communicate with your audience directly and can also help you achieve your business and marketing goals. We’re adept at developing social strategies to achieve your goals of follower growth, increased engagement, brand awareness, brand affinity and click-throughs to your website.

Market Leading PPC Providing Measurable Results.

We’ll create an effective PPC strategy with you to help boost your visibility, increasing leads, traffic and sales, to maximise your company’s online potential.

The Paid Search landscape is constantly evolving. Our PPC experts keep ahead of the curve by investing time to identify, understand and leverage industry changes, using data-driven insights to drive the most efficient results from our clients Pay Per Click platforms.

Simplifying digital media planning and buying with an added human touch.

Navigating the complex world of digital media buying and programmatic can be daunting. Our team are experts in running full-funnel media campaigns and are here to guide your brand and drive results that matter for your business.

Real-time meaningful insight.

Delivering a solid data and analytics strategy enables our clients to plugin to their data and pivot their view reliably and in real-time.

Improve user journey, engagement and conversion.

Effective Conversion Rate Optimization requires a deep understanding of how users move through your site, social media and the digital landscape. We’ll help you make sense of where users drop out and why, and improve the efficiency of your website, social channels to drive conversions.

Utilising all your data fully.

Data integration is the key to providing an end-to-end view of marketing performance as well as utilising the full potential of your data.

Cutting-edge SEO balancing technical expertise with a creative approach.

Maximise your site’s search potential with a data-driven SEO strategy that will deliver a return on investment.

Search engines are continuously changing their ranking factors, so you need a team that understands and can implement these changes to increase the visibility of your website. Our team is a combined force of technical, creative and strategic thinkers, who use their expertise to continually improve both onsite and offsite SEO for our clients