What the work was about
Aspire Business Consulting Group uses an immersive digital system to give the brand a more active, exploratory presence online.
The creative direction
The creative direction makes interaction part of the visual language, using custom Three.js movement as a structural feature of the experience.
What Lucidity delivered
Aspire logo reveal video is the live project record for one part of the work. The work covered Strategy, logo design, CI and comprehensive brand guidelines; custom website design and development; animated logo including Lottie; extensive illustrations supporting the brand, including animated versions; and a fully interactive Three.js data-lines animation.
Services
- Website
- Logo & Branding
- Video
What this shows
The strongest creative systems let strategy, identity and delivery reinforce one another, so each format carries the same idea without looking identical.
If your next project needs a clearer route from idea to experience, talk to Lucidity.