Insight Article

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Schools 24 Seven logo

A group of five uniformed students run with enthusiasm outside a school building. Overlaid on the image is a colorful, circular logo displaying the text "Schools 24 Seven," indicating a round-the-clock educational concept. The students appear cheerful and energetic.

What the work was about

Schools 24 Seven is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.

The creative direction

The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.

What Lucidity delivered

Schools 24 Seven logo is the live project record for one part of the work. The work covered strategy, design and development for the logo and WooCommerce e-commerce website, including copywriting; a website care plan including hosting; print and digital collateral; and support.

Services

  • Logo & Branding
  • Website

What this shows

A strong identity earns its place by staying recognisable when it moves from a mark into the digital experience and the materials people actually use.

If your next project needs a clearer route from idea to experience, talk to Lucidity.

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