What the work was about
PG Glass website brings a broader design system to its public-facing work, extending beyond the core website into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
PG Glass website is the live project record for one part of the work. The work covered strategy, design and development for the website, including copywriting; a website care plan including hosting; print and digital collateral; and marketing material.
Services
- Website
What this shows
Good digital work makes the next step clearer: structure, interaction and visual language should help people move through the experience.
If your next project needs a clearer route from idea to experience, talk to Lucidity.