What the work was about
Why Weight brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
Why Weight logo is the live project record for one part of the work. The work covered strategy, design and development for the logo, brand and website, including copywriting; a website care plan including hosting; packaging, labels, stickers and collateral; and a social-media pack with elements and multiple posts.
Services
- Logo & Branding
- Website
What this shows
A strong identity earns its place by staying recognisable when it moves from a mark into the digital experience and the materials people actually use.
If your next project needs a clearer route from idea to experience, talk to Lucidity.