What the work was about
Whirlpool is a website project shaped around a clear, considered digital presence.
The creative direction
The direction treats the site as a readable public face rather than a pile of pages. Visual hierarchy, pacing and navigation work together to make the experience feel composed from first glance through to the detail.
What Lucidity delivered
Whirlpool Laundry website is the live project record for one part of the work. The work spans Whirlpool Laundry website; Whirlpool Recipes website; Whirlpool Steamer Microwave website; Whirlpool The Face Of Whirlpool 2017 website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Website
What this shows
Good digital work makes the next step clearer: structure, interaction and visual language should help people move through the experience.
If your next project needs a clearer route from idea to experience, talk to Lucidity.