What the work was about
VP Consulting brings brand, website and motion work together in a compact professional-services presence.
The creative direction
The direction is wordmark-led: a clear identity at the centre, extended through a website and moving introduction so the brand can feel deliberate in both static and time-based formats.
What Lucidity delivered
VP Consulting video is the live project record for one part of the work. The work brought together strategy, identity and corporate-identity guidance, website design and development, copywriting, hosting and care planning, alongside the VP Consulting video and website pieces.
Services
- Logo & Branding, Video
- Website
What this shows
The strongest creative systems let strategy, identity and delivery reinforce one another, so each format carries the same idea without looking identical.
If your next project needs a clearer route from idea to experience, talk to Lucidity.