What the work was about
The Art Of More brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
The Art of More intro video is the live project record for one part of the work. The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting; logo animation and a logo-reveal video.
Services
- Logo & Branding, Video
- Website
What this shows
The strongest creative systems let strategy, identity and delivery reinforce one another, so each format carries the same idea without looking identical.
If your next project needs a clearer route from idea to experience, talk to Lucidity.