What the work was about
Rgd Art brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
RGD Art logo is the live project record for one part of the work. The work covered RGD Art is Richard George Davis’s dedicated visual-art and connected creative-publishing practice. The website provides a home for digital art, photography, illustration, renders, mixed media and related poetry, stories and music, presenting the work as art rather than merely as evidence of commercial design capability. This is a self-owned practice record; do not infer client commissioning, commercial outcomes or universal work-for-hire capability.
Services
- Logo & Branding
- Website
What this shows
A strong identity earns its place by staying recognisable when it moves from a mark into the digital experience and the materials people actually use.
If your next project needs a clearer route from idea to experience, talk to Lucidity.