What the work was about
Norman Goodfellows is a motion-led project, using pace and sequence to give the visual work a stronger presence.
The creative direction
The direction works with time as a design material. Rhythm, reveal and transition turn individual visual elements into a short, memorable piece of communication.
What Lucidity delivered
Norman Goodfellows Black Friday Product video is the live project record for one part of the work. The work spans Norman Goodfellows Black Friday Product video; Norman Goodfellows Black Friday Teaser. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Video
What this shows
Motion has more power when it carries the idea, not just the spectacle: pace, image and message should arrive together.
If your next project needs a clearer route from idea to experience, talk to Lucidity.