What the work was about
Ngl Logistics brings a broader design system to its public-facing work, extending beyond the core website logo & branding into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
NGL Logo Animation video is the live project record for one part of the work. The work covered strategy, design and development for two logos and two websites, including copywriting and collateral design such as email signatures, mousepads, truck and trailer artwork, and calendars.
Services
- Website
- Logo & Branding
What this shows
A strong identity earns its place by staying recognisable when it moves from a mark into the digital experience and the materials people actually use.
If your next project needs a clearer route from idea to experience, talk to Lucidity.