What the work was about
KIC is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.
The creative direction
The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.
What Lucidity delivered
KIC website is the live project record for one part of the work. The work covered Catalogue e-commerce site: full strategy and copy with website design and development, including social-media posts and artwork.
Services
- Website
What this shows
Good digital work makes the next step clearer: structure, interaction and visual language should help people move through the experience.
If your next project needs a clearer route from idea to experience, talk to Lucidity.