What the work was about
Indigas uses an immersive digital system to give the brand a more active, exploratory presence online.
The creative direction
The creative direction makes interaction part of the visual language, using custom Three.js movement as a structural feature of the experience.
What Lucidity delivered
Indigas fast fire logo video is the live project record for one part of the work. The work covered strategy, design and development for the logo and website, including animated logo work using Lottie for video; a Three.js website background animation; and copywriting.
Services
- Video
- Website
What this shows
Motion has more power when it carries the idea, not just the spectacle: pace, image and message should arrive together.
If your next project needs a clearer route from idea to experience, talk to Lucidity.