What the work was about
Imajinnation uses an immersive digital system to give the brand a more active, exploratory presence online.
The creative direction
The creative direction makes interaction part of the visual language, using custom Three.js movement as a structural feature of the experience.
What Lucidity delivered
Imajinnation website is the live project record for one part of the work. The work covered Strategy and full custom website design and development, including a Three.js animation across all pages and a custom Three.js brain navigation system.
Services
- Website
What this shows
Good digital work makes the next step clearer: structure, interaction and visual language should help people move through the experience.
If your next project needs a clearer route from idea to experience, talk to Lucidity.