What the work was about
Ideology brings a broader design system to its public-facing work, extending beyond the core video logo & branding website into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
ideology website is the live project record for one part of the work. The work covered Strategy, logo design, brand development and design, website, presentation template, logo-reveal video, company profile for digital and print, and collateral. As an agency, Ideology also received artwork support for events including Mercedes-Benz AMG, Mercedes-Benz Sandown Retail Festival and SABOA: wall graphics and cut-outs, posters, street-pole artwork, trailer artwork, race-track artwork for lane walls and the pit, signs, directional material, coaster designs and paper-cup designs.
Services
- Video
- Logo & Branding
- Website
What this shows
The strongest creative systems let strategy, identity and delivery reinforce one another, so each format carries the same idea without looking identical.
If your next project needs a clearer route from idea to experience, talk to Lucidity.