What the work was about
Freedomvisory combines website and motion work to create a more dimensional digital presence.
The creative direction
The direction uses the website for structure and the moving pieces for emphasis. Together they create a public experience that can hold attention without losing the thread of the underlying visual language.
What Lucidity delivered
Freedomvisory 3D Logo Reveal is the live project record for one part of the work. The work spans Freedomvisory 3D Logo Reveal; Freedomvisory coming soon website; Freedomvisory website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Video
- Website
What this shows
Motion has more power when it carries the idea, not just the spectacle: pace, image and message should arrive together.
If your next project needs a clearer route from idea to experience, talk to Lucidity.