Insight Article

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Ekala Eco Tours website

Screenshot of Ekala Eco Tours website. The page features an earthy color palette with green and yellow tones. There are images of an African landscape with a tree, the word 'AFRICA' etched in sand, and a close-up of an elephant's face. Text highlights their eco tours offerings such as safaris and city tours.

What the work was about

Ekala brings a broader design system to its public-facing work, extending beyond the core website logo & branding into the practical materials around it.

The creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

What Lucidity delivered

Ekala Eco Tours website is the live project record for one part of the work. The work covered Strategy, design and development for the logo and website, including copywriting; website care plan, hosting and support.

Services

  • Website
  • Logo & Branding

What this shows

A strong identity earns its place by staying recognisable when it moves from a mark into the digital experience and the materials people actually use.

If your next project needs a clearer route from idea to experience, talk to Lucidity.

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