What the work was about
Avance Consulting Group brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.
The creative direction
The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.
What Lucidity delivered
Avance Consulting Group Website is the live project record for one part of the work. The work covered Early working sessions recorded two wordmark directions being favoured over adding a separate symbol. The client was expected to provide website copy in its own words, while confirmation of the Wix/LegalZoom domain-transfer route was a dependency before hosting, DNS and email cutover. This records an early decision and a delivery dependency; it does not confirm the final identity choice or a completed migration. . `Needs confirmation`.
Services
- Logo & Branding
- Video
- Website
What this shows
The strongest creative systems let strategy, identity and delivery reinforce one another, so each format carries the same idea without looking identical.
If your next project needs a clearer route from idea to experience, talk to Lucidity.