What the work was about
Apartheid Archive Project is a logo-led identity piece, centred on a distinctive visual signature for the name.
The creative direction
The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.
What Lucidity delivered
Apartheid Archive Project logo is the live project record for one part of the work. The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.
Services
- Logo & Branding
What this shows
A memorable identity is not only a mark; it is a compact system of decisions that can travel across the places a brand needs to appear.
If your next project needs a clearer route from idea to experience, talk to Lucidity.