What the work was about
African Mining Machines brings identity and website design together in a connected public-facing presence.
The creative direction
The direction starts with a visual signature and gives it a practical home online. The mark, typography, hierarchy and interface are considered as parts of the same experience, so recognition can survive the move from first impression to deeper exploration.
What Lucidity delivered
African Mining Machines logo is the live project record for one part of the work. The work spans African Mining Machines logo; African Mining Machines website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Logo & Branding
- Website
What this shows
A strong identity earns its place by staying recognisable when it moves from a mark into the digital experience and the materials people actually use.
If your next project needs a clearer route from idea to experience, talk to Lucidity.