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Search Engine Optimisation (SEO)

Achieve a higher ranking in search engine results pages.

As Technology Advances And Web Usage Evolves, So Do SEO Best Practices.


Thanks to fierce competition between websites it’s become more important than ever for online success. But what exactly is SEO? Which approaches are recommended and which tactics should be avoided? My SEO packages include a fully comprehensive search engine optimisation strategy, including competitive keyword research, content writing and SEO engineering to ensure your site ranks as high as it can on major search engines.

Techniques Which Improve The Visibility Of A Website

Getting SEO right means that your websites will achieve greater success. Getting it wrong could mean penalties and reduced reputation. Let's make sure you're getting it right.

Increasing Website Traffic

Generating traffic to your website resulting in brand awareness and higher sales.


A higher ranking website

Increased website visibility in search engine results pages through optimisation and advertising.


Trackable Results

Using the right tools to track, analyse and quantify your progress, adjusting your course if you need to.

My SEO packages include a fully comprehensive search engine optimisation strategy, including competitive keyword research, content writing and SEO engineering to ensure your site ranks as high as it can on major search engines. A high ranking website includes SEO optimised content, striking design and innovative programming. I understand the complex algorithms and criteria used by major engines to rank websites and stay up to date with their ever changing rules.

Let me put my expertise to work for you. While no one can or should guarantee you top ranking on a search engine page, I can help you make your site as effective as it can be with increased website visibility in search engine results pages (SERPs) through optimisation and advertising. Because of my acute understanding of search engine optimisation (SEO), I can adjust or rewrite website content to achieve a higher ranking.

Benefits of a customised SEO package

Keyword and Competitor Analysis

  • Industry specific competitive keyword analysis
  • Analysis of your competitors’ websites, marketing strategies and keywords used

Generating optimised content and/or guiding and tweaking provided content

  • Optimising targeted keywords in high visibility zones: H tags (heading tags), image alt tags and in-document jump links
  • Adjusting HTML code of each page to assist search engine ranking
  • Inbound links from trustworthy websites that are related to your company but are not direct competition.
  • Off-site Optimisation: Outbound links on high traffic websites to improve the credibility of your website and increase online brand reputation and search engine ranking.
  • Optimisation of sitemap file and indexing and the priority of each page.
  • Selective Implementation for website files: This tells search engines which files to index and which should not be indexed and ranked.

Website Analytics & Tools

  • Analysis of the performance of your website using Google Analytics and Web Master to track where visitors are coming from, going to, and the reasons for their behaviour on your website.

Monthly SEO Feedback

  • Monthly feedback on your website performance, visibility, and keywords targeted.


  1. 1All website design packages include basic SEO that allows your site to be listed with your industry keywords and content.
  2. 2Edit or add to your SEO directly from your website.



  1. 1Keywords & meta descriptions based on the site's content.
  2. 2Edit or add to your SEO directly from your website.



  1. 1Competitive keyword research and SEO engineering.
  2. 2Edit or add to your SEO directly from your website.



  1. 1Competitive keyword research, content writing and SEO engineering.
  2. 2Edit or add to your SEO directly from your website.

SEO Techniques

Improve the visibility of a website

On-site SEO

These SEO techniques can influence the entire website.

  1. 1Page access: If a search engine can’t reach a page, it’s impossible to have it indexed. Make sure that the robots.txt file or robots meta tag isn’t accidentally blocking important pages.
  2. 2Block inappropriate pages: On the other hand: some pages should not be indexed, for example incomplete pages or confidential pages. Block them via the robots.txt file or robots meta tag.
  3. 3Pagination: help search engines handle pagination by implementing the rel=”next” and rel=”prev” tag.
  4. 4Redirects: use 301-redirects instead of 302.
  5. 5404 errors: try to reduce the amount of 404 errors to a minimum.
  6. 6Site speed: site speed has become a ranking factor. Faster is better. Use Google Page Speed to check the loading time of your pages.
  7. 7Mobile accessibility: is your site accessible for mobile devices? Google recommends a responsive design.
  8. 8Duplicate content: check for duplicate content in Google Webmaster tools, via the site: search command or via site crawling software. Duplicate content issues can be solved via a 301-redirect, the rel=”canonical” tag, meta robots tag, URL rewriting or Google Webmaster Tools.
URL Structure
  1. 1www or non-www: Choose one and make sure the internal and inbound links use the same format. Use Google Webmaster Tools to set the preferred version. Automatic URL rewriting is also possible.
  2. 2Domain extension: Local businesses might want to consider choosing a country-specific domain extension for better ranking.
  3. 3Subdomain or subfolder: Subdomains are often seen by Google as separate domains, so it’s best to use subfolders. If you have several, non-related products you can still opt for a subdomain though.
  4. 4Descriptive URLs: use a descriptive page name instead of a random number of words and letters. The same goes for subfolders.
  5. 5Hyphens: use hyphens to split words in a URL.
  6. 6URL parameters: you can help Google handle URL parameters via Google Webmaster tools.
  1. 1HTML sitemap: a HTML sitemap is not only useful for visitors, but also for search engines. It helps them understand your site architecture.
  2. 2XML sitemap: this sitemap is only visible for search engines. XML sitemaps allow you to add metadata which can be used to provide additional information about the content of each page. An XML sitemap can contain a maximum of 50,000 links.
  3. 3Image sitemap: The Image Sitemap can help your images show up in Google Image Search results and get you some extra visitors.
  4. 4Video sitemap: a video sitemap can help with the creation of rich snippets for your page.

On-page SEO

On-page SEO techniques optimize a single page for search engines.

  1. 1Single keyword per page: Make sure every page targets a single keyword.
  2. 2Keyword research: ranking for the correct keywords is very important. Do some research and see which keyword has the highest traffic potential and the least amount of competition. Balance these two factors.
  3. 3Keyword in URL: use the keyword in the URL (page name).
  4. 4Keyword in title: use the keyword in the title of the page, preferably in the beginning. This is an important indicator for search engines to categorise a page.
  5. 5Keyword in headings: use the keyword in one or more headings (h1, h2, h3…). The H1 tag should only be used once on a page and should be used for the title.
  6. 6Keyword in content: it’s impossible to write about a topic without using the keyword. Use the keyword, including variations and synonyms throughout the text. Try to use it in the first paragraph too.
  1. 1Title: max. 70 characters long.
  2. 2Unique value: content that provides a unique value attracts link naturally.
  3. 3Content type: choosing a different content type, e.g. infographic, comic, quiz… can help you attract links.
  4. 4Crawlable: Search engines have difficulties crawling certain content types, for example images or flash content. A combination of HTML, CSS and webfonts can be used to solve certain crawlability problems.
  5. 5Language targeting: inform search engines about a translated page by using the rel=”alternate” hreflang=”x” annotation.
  6. 6Freshness: search engines like new content. Regularly posting or updating pages is recommended.
  7. 7Content length: content length is correlated with rankings. Try to aim for at least 300 words.
  1. 1File name: choose a descriptive file name instead of random words and numbers.
  2. 2Alt-tag: don’t forget to add an alt-tag with a short description of the image.
  3. 3Size: keep your images as small as possible to improve page load times.
Display in SERP
  1. 1Meta description: change the description of a page in the SERPs by adding a meta-description tag. A good description convinces surfers to click on the link. Don’t forget to use keywords because they appear in bold.
  2. 2Structured data: add structured data to your page that can be used to generate rich snippets. Rich snippets can vastly improve the CTR of your pages. Structured data can be added via microdata, RFDa or microformats.
  3. 3Authorship information: add authorship information to your pages. AuthorRank is a relatively new ranking factor.
Social Snippets
  1. 1Thumbnail: choose an eye-catching thumbnail that’s at least 200 x 200 pixels.
  2. 2Title: the title acts as an anchor text for your social snippet.
  3. 3URL: the URL of the underlying page. Don’t forget to tag your URL using Google’s URL builder for additional information in Google Analytics.
  4. 4Description: a short description of the content. You can use the meta-description for this.
  5. 5Twitter card: Twitter Cards use the Open Graph tags, supplemented with several Twitter-specific tags.
Local Search
  1. 1Local optimisation: optimise your page as you would do for any other keyword. Use the location (for example Palo Alto) in the page title, url and content.
  2. 2Structured data: location information can also be added via structured data.
  3. 3Multiple locations: if you have a chain of businesses, create a unique page with a separate URL for each location.
  4. 4Google+: create a Google+ Local page for your business.
  5. 5Local listing: get links from local listings (YellowPages, Foursquare, Yelp…) to improve your visibility for local search queries.

Off-site SEO

Techniques that are beyond our own website.

Off-site SEO
  1. 1Inbound links: check the number of inbound links.
  2. 2Authority: links from sites with a high domain authority are more valuable.
  3. 3Anchor text: the anchor text is the text that is used to link to your site. Keywords in an anchor text are very useful, but don’t overdo this. Make sure your link profile looks natural.
  4. 4Diversity: try to gain links from multiple, relevant domains instead of only a handful of sites.
  5. 5Nofollow: inbound links that use the rel=”nofollow” tag passes no PageRank
  6. 6Bad links: links from spammy sites can hurt your rankings. Contact the webmaster to remove them or use the Disavow Tool.

Get in Touch

Please feel free to contact me if you have any enquiries or would like any assistance on your design or advertising needs and I’ll be more than happy to give you an obligation free quote.

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