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The Focal Image Project

Logo design, brand development, website design and SEO.


Vincent Helm, Photographer, The Focal Image, Johannesburg, South Africa.



Developing an updated identity and website for a freelance photographer.



Logo design, brand development, website design and SEO.


  • Rebranding, 10 April 2017
  • Website, 23 April 2017


The new visual identity was built around the colour and motion of a camera lens with a responsive baseline grid for the showcase of the visual components. The site is highly flexible and extends horizontally to fit any format, with a responsive height for each image allowing for a compact but coherence identity throughout the website.

The logo is pure CSS code and can be seen as an extension of the brand marque, reflecting the functionality of the aperture, focusing on a subject – the visual identity aims to marry form with function.


Website Design



Lines of Code

Hours Invested

Get in Touch

Please feel free to contact me if you have any enquiries or would like any assistance on your design or advertising needs and I’ll be more than happy to give you an obligation free quote.

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