---
title: "Norman Goodfellows Black Friday Teaser"
url: "https://lucidity.design/project/norman-goodfellows-black-friday-teaser/"
dateModified: "2026-08-24T20:48:55+00:00"
---

# Norman Goodfellows Black Friday Teaser

## What the work was about

Norman Goodfellows is a motion-led project, using pace and sequence to give the visual work a stronger presence.

### The creative direction

The direction works with time as a design material. Rhythm, reveal and transition turn individual visual elements into a short, memorable piece of communication.

### What Lucidity delivered

**Norman Goodfellows Black Friday Teaser** is the live project record for one part of the work. The work spans Norman Goodfellows Black Friday Product video; Norman Goodfellows Black Friday Teaser. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.

### Services

- Video

### What this shows

Motion has more power when it carries the idea, not just the spectacle: pace, image and message should arrive together.

If your next project needs a clearer route from idea to experience, [talk to Lucidity](https://lucidity.design/contact/).