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Minnesota House Treatment Centre Project.

Rebranding, website design, collateral, stationery and print material.


Minnesota House Treatment Centre, George, South Africa.



This project entailed developing an updated identity from existing branding assets, standards, and in-market products as well as to reconceptualise Minnesota House’s brand image.



Website design, graphic design, iconography, photography, Copywriting, SEO, advertising, a wide range of collateral, stationery, print material, blog posts, social media strategy with marketing and updating social media sites.


As a result of my market research, based on their competition and goals, I decided to focus on branding Minnesota House Treatment Centre as a more contemporary and image-driven brand, hence making it more appealing to a wider audience that will ultimately be in need of rehabilitation assistance due to addiction.

Focusing on that single brand and expanding upon all of its print, digital, and advertising medias, achieve goals of modernising and generally improving upon the established brand while ensuring that the client maintained their local South African identity while appealing to a worldwide target market.


  • Website, 31 December 2015
  • Colletral, 15 September 2016



Lines of Code

Designed Assets

Hours Invested

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Please feel free to contact me if you have any enquiries or would like any assistance on your design or advertising needs and I’ll be more than happy to give you an obligation free quote.

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