---
title: "KIC website"
url: "https://lucidity.design/project/kic-website/"
dateModified: "2026-08-24T20:49:14+00:00"
---

# KIC website

## What the work was about

KIC is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.

### The creative direction

The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.

### What Lucidity delivered

**KIC website** is the live project record for one part of the work. The work covered Catalogue e-commerce site: full strategy and copy with website design and development, including social-media posts and artwork.

### Services

- Website

### What this shows

Good digital work makes the next step clearer: structure, interaction and visual language should help people move through the experience.

If your next project needs a clearer route from idea to experience, [talk to Lucidity](https://lucidity.design/contact/).