---
title: "I Am That Beauty Care logo"
url: "https://lucidity.design/project/i-am-that-beauty-care-logo/"
dateModified: "2026-08-24T20:48:39+00:00"
---

# I Am That Beauty Care logo

## What the work was about

I Am That Beauty Care is a logo-led identity piece, centred on a distinctive visual signature for the name.

### The creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

### What Lucidity delivered

**I Am That Beauty Care logo** is the live project record for one part of the work. The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

### Services

- Logo & Branding

### What this shows

A memorable identity is not only a mark; it is a compact system of decisions that can travel across the places a brand needs to appear.

If your next project needs a clearer route from idea to experience, [talk to Lucidity](https://lucidity.design/contact/).