CTM Black Friday Project

White label concepts, marketing, strategy, video production and design.

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Client

CTM, Sandton, South Africa.

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Objectives

This project entailed developing a marketing strategy campaign for a Black Friday sale for all CTM Gauteng stores.

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Requirements

White label services encompassing concepts, marketing, digital strategy, video production and design.

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Description

Working with the digital marketing Director and his team at Wassp, a digital advertising agency, I supplied white label services for CTM’s Black Friday digital campaign.

My concepts presented and applied to the marketing, as shown below, were to highlight and create awareness for the upcoming Black Friday sale using the juxtaposition of the phrase “Black Friday” as a teaser. These teasers started to appear a week before the Gauteng sales date on Twitter and Facebook.

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