---
title: "Cool Ideas logo"
url: "https://lucidity.design/project/cool-ideas-logo/"
dateModified: "2026-08-24T20:48:39+00:00"
---

# Cool Ideas logo

## What the work was about

Cool Ideas is a logo-led identity piece, centred on a distinctive visual signature for the name.

### The creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

### What Lucidity delivered

**Cool Ideas logo** is the live project record for one part of the work. The work spans Cool Ideas 82 logo; Cool Ideas logo. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.

### Services

- Logo & Branding

### What this shows

A memorable identity is not only a mark; it is a compact system of decisions that can travel across the places a brand needs to appear.

If your next project needs a clearer route from idea to experience, [talk to Lucidity](https://lucidity.design/contact/).