---
title: "Avance Consulting Group Website"
url: "https://lucidity.design/project/avance-consulting-group-website/"
dateModified: "2026-08-24T20:50:23+00:00"
---

# Avance Consulting Group Website

## What the work was about

Avance Consulting Group brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.

### The creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

### What Lucidity delivered

**Avance Consulting Group Website** is the live project record for one part of the work. The work covered Early working sessions recorded two wordmark directions being favoured over adding a separate symbol. The client was expected to provide website copy in its own words, while confirmation of the Wix/LegalZoom domain-transfer route was a dependency before hosting, DNS and email cutover. This records an early decision and a delivery dependency; it does not confirm the final identity choice or a completed migration. . `Needs confirmation`.

### Services

- Logo & Branding
- Video
- Website

### What this shows

The strongest creative systems let strategy, identity and delivery reinforce one another, so each format carries the same idea without looking identical.

If your next project needs a clearer route from idea to experience, [talk to Lucidity](https://lucidity.design/contact/).