Guide to conversational copywriting
But that’s easier said than done. So I’ve put together this guide:
Don't write AT the reader
Use your customers' words
I’m struggling installing the new dishwasher.
Any slots this week to come hook it up?
I’d try myself but there’s a chance I flood the place.
Don’t struggle installing that new dishwasher yourself.
I’ll come and hook it up in minutes (so there’s no chance of you flooding the place).
Load up on personal pronouns
Don't worry about grammar
Start sentences with conjunctions
Gmail, Outlook, Yahoo and Apple just let it happen.
Email feels like a chore, rather than a joy. Rather then delight in it, you deal with it.
Yet, email remains a wonder.
But things Change.
And Gmail, Outlook, Yahoo and Apple just let it happen.
Now email feels like a chore, rather than a joy. Rather then delight in it, you deal with it.
And yet, email remains a wonder.
What is the easiest way to write conversationally?
It is using contractions. Fusing two words together so they are easier to read. Because, if there is one thing you will notice about this paragraph, it is what happens when you do not use contractions. It feels like a robot is talking.
What’s the easiest way to write conversationally?
It’s using contractions. Fusing two words together so they’re easier to read. Because, if there’s one thing you’ll notice about this paragraph, it’s what happens when you do use contractions. It feels like a person’s talking.
Ditch the thesaurus
Want to sponsor us?
Here’s a brochure with all the details ->
Some people are born with a natural eye for design.
Fortunately, I’m one of those people.
“I start every project thinking ‘this is going to look so slick & awsome’…and the results are just completely underwhelming”
I know how it feels to struggle with design.
Respect the competition
Don’t try too hard
You’ve only gone and subscribed!
Nice to e-meet you. The pleasure is mine.
Coco’s just as excited as me. In fact, she’s just opened the champers!
Thanks for signing up.
Even though this is an automated email…
I just wanted to say hey and let you know I’m a real person.
I’m Dave. I run marketing here at Drift.
1.6bn smoothies sold.
At the end of the weekend, the ‘Yes’ bin was full, so we resigned from our jobs the next day and got cracking.