Design-led Branding Versus Strategy-led Branding
Think about this: Starbucks logo is a naked mermaid, Nike is a swoosh and Google is just font typography. Simple, understated and really not visually that powerful but yet each of these brands tells a powerful story across its key touchpoints.
Think about how iconic these brands have become. Remember Strategy drives the Experience! Focusing on the logo or just collateral without giving thought to your overall experience is risky – stop thinking about the logo and start thinking about your brand experience. Do you want a brand which looks good today but forgotten tomorrow?
- Focus on Tagline
- Focus on Logo
- Focus on Collaterals
- Focus on Overall Brand Experience across Touchpoints
- Focus on Delivery of Brand Promise
- Focus on Memorable & Differentiated Branded Stories