Centricity Strategy and Content
Centricity is a platform that enables a business of any size to digitise and manage their processes and workforce, thereby optimising their day-to-day operations in a seamless, paperless manner.
The Project Brief and Strategy
- The current website and marketing comes up short against the biggest challenges facing the business, that of a clear understanding of the software solutions and messaging that talks directly to pain points and solutions.
- The target audience is largely non-technical so a special effort needs to be made to communicate the core benefits of the product range and the additional services.
- Melding empathy and intelligence to generate a user journey and content to deliver positive, consumer-centred experiences that will ultimately drive purpose, affinity, and revenue for the brand.
- Focus on customer solutions that combine a number of the solutions.
- Solutions need to be communicated in a way that is friendly yet professional, approachable and easy to understand.
- Gain complete insight and understanding of the software solutions through Data analysis, Understanding the customer and Internal interviews.
The Strategy Process and Results
Process / Flow
Highlighted process on the front page
- Create workflows on your own
- Pricing to fit even a small business budget
- Scale as your business grows
- Integrate with other platforms
Show the following through solutions
- Chaotic Workplace
- Stretch Goals
- High employee turnover
- Losing your culture
- Fragmented market
- Changing technology
- Quality Gaps
- Cutthroat competition
- Not seeing the potential
- Talent burn rate
Highlighting the key messages
- Run your business hassle free
- Everything you need for smart processes
- See what powerful and easy process management feels like
- Fearless leaders know they can win… Conquer your challenges with a smart weapon
- Keep it smart with a unified Digital workplace
- One platform to optimise, manage, and track all of your work… straight from any mobile device or website browser
- Learn how “Company” is saving *Rand Value* per year on their systems of record
- Your new digital workplace is a click away >Get Started
- Process management has never been this good. Try Centricy Now >Get Started
- A better way to manage: Projects. Life. Plans. Teams. People. Anything.
- The productivity platform. Create. Plan. Organise. Report. Everything.
Versatile and Dynamic
- Streamed lined
- Dashboards: Real-time information on every process, presented in a user understandable summary format
- Visual process design: Create your workflow visually and make quick changes anytime you want
- Process audit: Get an immediate digital or printable paper trail of all the steps in the process
- Analytics and reporting: Generate custom reports, use dashboards, and derive actionable insights
- Process optimisation: Perform deep drilldowns into each process to eliminate bottlenecks
- Dynamic reporting: Get key insights into processes with process metrics and custom reports
- Dynamic routing: Items are automatically routed to the right team members based on?
- Agile deployment: Create your processes instantly, assign users to steps and launch without delay
- Dynamic business rules: Handle complex decision branches and make instant changes as required
- Ad hoc/dynamic assignment: Reassign items to the right team members, even while a process is in progress
- Intuitive user interface: Users get comfortable using Centricity quickly, with its simple, easy-to-understand Interface
- Instant access: Access to data from multiple devices, which translates to higher efficiency and speed
- Code-free workflow forms: Build and tweak forms with rich content and media, without writing a single line of code
- Automate: Automated assignments, escalations, and notifications to increase speed and reduce error
- Fast Integration: Link your workflows with third party systems using handy tools like Zapier
- Task management: Exercise task-level control over every process; plan, control, execute and analyse tasks
- REST API: Cross-system orchestration made possible through robust and extensive APIs
- Scalability: A solution that grows with you to support multiple teams, locations, and more
- SLA Manager: Ensure that all SLAs are monitored and executed consistently well
- Communication: Process based activity feeds make for a collaborative workplace
- Enterprise mobility: Don’t let locations limit your team members’ abilities to contribute
- Social collaboration: Get contextual information and alerts to work together seamlessly and simultaneously
- Social tasks: Users can allocate task responsibilities ad-hoc throughout teams
- Document sharing: Attach documents from your file storage and we will take care of managing and sharing it contextually
- Smart alerts: Get instant, automatic, and relevant notifications that balance the signal to noise ratio
The site’s content and structure is now defined by user experience:
- Process Management
- Case Management
- Project Management
- Digital Workplace