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17 Tips for Great Copywriting

17 Tips for Great Copywriting

17 Tips for Great Copywriting No matter what the offerings are, every business ultimately relies on words to convince, convert and generate sales. To write influential copy, it’s actually much more important to master human psychology. If you’d like to...
Guide to Conversational Copywriting

Guide to Conversational Copywriting

My guide to conversational copywriting Conversational copy is writing how you talk. No sales megaphone. No business speak. But that’s easier said than done. So I’ve put together this guide: Don't write AT the readerInvolve the reader in your copy. With...
Authentic Brand

Authentic Brand

HOW TO CREATE AN AUTHENTIC BRAND STORY THAT ACTUALLY IMPROVES TRUST Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long realized the...

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Start a project, schedule a talk, or just say hello...

Use this form, email us at work@lucidity.design or WhatsApp/call us on 082 469 4547.

Start a project, schedule a talk, or just say hello...

Use this form, Book a Meeting, email me at work@lucidity.design or WhatsApp/call on 082 469 4547.

Strategy

I work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

BRANDING & DESIGN

Expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

DIGITAL

I help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage and communicate clearly on all devices.

CONTENT PRODUCTION

Creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.