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Fuelling Modern Marketing

Fuelling Modern Marketing

05/10/2020 | Marketing, Article

The New Formula Fuelling Modern Marketing Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centred experiences that drive purpose, affinity, and revenue. Why EQ, AI, and creativity are...
Confirmation Bias

Confirmation Bias

28/02/2020 | Article, Strategy

The Confirmation Bias: 7 Ways to Use It to Boost Your Conversions Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs. Essentially, we’re geared to favour information that tells...
Authentic Brand

Authentic Brand

28/11/2019 | Article, Copywriting, Strategy

HOW TO CREATE AN AUTHENTIC BRAND STORY THAT ACTUALLY IMPROVES TRUST Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long realized the...

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Start a project, schedule a talk, or just say hello...

Use this form, email us at work@lucidity.design or WhatsApp/call us on 082 469 4547.

Start a project, schedule a talk, or just say hello...

Use this form, Book a Meeting, email me at work@lucidity.design or WhatsApp/call on 082 469 4547.

Strategy

I work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

BRANDING & DESIGN

Expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

DIGITAL

I help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage and communicate clearly on all devices.

CONTENT PRODUCTION

Creation of information for a defined audience. It involves working out who you want to speak to, and what you want them to do.