17 Tips for Great Copywriting
To write influential copy, it’s actually much more important to master human psychology.
If you’d like to level-up your copywriting skills, then you’re in luck: I’ve got 17 stellar copywriting tips for you [we’re talking about advanced tactics that are also really easy to implement].
This article basically condenses years of experience into an actionable list of the best strategies.
Let’s do this.
Write with your eraser
Don't exaggerate
No one cares what you can do
Avoid the passive voice
Don't kill your personality
To our valued customer,
As efforts to contain COVID-19 continue, we hope you’re supported in taking every measure to protect your health.
Melanie here, CEO of Andie
I’m writing to you from my living room as my dog Sara proofreads – we’re both working from home today..
Avoid “landing page words”
Real people don’t use them.
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Find the tension
Business insurance made for you.
Life insurance you’ll love (really).
Insurance for the digital revolution.
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Write how you talk
Avoid “contained” titles
Write scannable copy
Everyone scans!
You see, everyone scans the page before they commit to reading the whole thing.
So keep it light!
They think how does this feel to my eyes?
“Easy” or “Damn that’s a lot of words”.
And suck ’em in!
“Easy” sucks you in. And before you know it, you’ve read the whole ad!
Stories make you memorable
More periods, fewer commas.
Commas mean long, painful sentences, like this one, which New Yorker writers think are clever, but real people find torturous, because they wind on and on without actually saying anything.
Kill adverbs. Kill adjectives.
Effortlessly create email lists from LinkedIn.
Turn any LinkedIn search into a really valuable list of verified emails.
Create email lists from LinkedIn.
Turn any LinkedIn search into a list of verified emails.
Think slippery slide
Every line of copy should lead to the next.
Watch this ad. You won’t be able to stop.
Fence sitters don't buy
Everyone Wanted.
For pleasant journey. Low wages, fairly cold, long hours of clear blue skies. Safe return probable. In event of success life as normal.
Men Wanted.
For hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. In event of success honour and recognition.
Your first line is crucial
Keep it short.
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Copywriting is selling
The goal is to inspire action.
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