The freelance creative behind Lucidity Creatives.

I'm a Freelance Creative.


As a multi-disciplinary graphic designer, freelance creative and artist work with businesses of all sizes around the world.

Founded in Johannesburg, South Africa

Focusing on making high quality design accessible for startups and small businesses.


I’m a multi-disciplinary freelance creative and artist working with clients all around the world.

Hi, my name is Richard George Davis and I am the founder of Lucidity Creatives (Pty) Ltd which is my design studio. I specialise in logo design, branding, website design and offer design services to businesses of all sizes around the world, ultimately improving their bottom line by crafting creative solutions to their business problems.

Lucidity Creatives is a growing graphic design company serving unique people like yourself and businesses across the world. I don’t have an office or conventional working hours, but rather work from home or on the road while travelling. Rest assured, my clients are always my first priority.

Founded in Johannesburg, South Africa, I give my clients the most superior and cost efficient sustainable solutions in this vastly competitive market. I specialise in areas such as logo design, corporate identity design, branding, web design, website development, social media marketing and print design.

I believe that quality, with attention to the finer details, is the one article of trade which cannot be compromised and this is clearly seen in my work, giving my clients the satisfaction they deserve. Don’t just take my word for it, read some of my client’s testimonials or view my portfolio.

A short history

I am self-employed as a graphic designer, specialising in the fields of corporate identity (logo) design, web design, print design and branding with the majority of my time spent designing and implementing marketing promotions for businesses such as logos, websites, letterhead, business cards, packaging and more.

After years of fulltime employment, both above and below the line, at companies and agencies in the publishing, printing and advertising industries working with clients and brands such as Disney Africa, African Sales Company (COTY, PUIG and P&G), Prestige Cosmetics (CAVI), Sony Playstation, Ster Kinekor, Nu Metro, Daimler AG (Mercedes-Benz), Merial and KPMG I founded Lucidity Creatives (Pty) Ltd In September 2015 which is my design studio.


I’m self-motivating, forward-thinking and creative with extensive design, prepress and print experience in advertising, publishing and packaging.

My expertise has been self-taught acquired through experience, perseverance, research and the drive to create, improve and succeed. These include extensive knowledge of colour and layout theory with the psychology application, an eye for mathematical composition and visual narratives, graphic design, website design, photo manipulation, illustration and digital painting.

I create my own distinctive aesthetic mark using Adobe Creative Cloud, WordPress, The Divi framework and a Macbook Pro with a Wacom tablet.

Recognised artist

As an artist, I redefine reality and stretch the limits of the imagination by capturing the surreal beauty of strange objects, places and phrases in dream-like emotive images that make a statement about literal interpretations and the conundrum of the human predicament by using photography, photo manipulation, montage, digital painting and 3D modelling.

Many of these artworks have received awards and been showcased worldwide in different printed, digital and broadcasting media. These include magazines, television series and a gallery exhibition in New York.

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